Why CRM is a Must-Have for All Recruitment Softwares

12
 min read
Updated on
May 5, 2022

Over 98% of Fortune 500 companies use recruitment softwares. Hiring softwares can transform the traditional hiring process into an automated, digital workflow that is light on manual labor and paperwork, and instead closely integrated with third-party systems like Application Tracking Systems (ATS), job boards, and Candidate Relationship Management (CRM). Some recruitment softwares go one step beyond and provide integrated ATS and CRM solutions of their own, removing the need for endpoint integrations. In this article, we will look at why recruitment software with CRM is the logical next step towards the digital transformation of your hiring process. We will also look at some key software vendors that provide that experience at present.

Why are Recruitment Softwares With CRM More Helpful?

Here is how CRM adds a new dimension to recruitment software:

1. Lends the Ability to Create Detailed Candidate Profiles

When you are hiring the best people for your company, every detail counts. A good recruitment CRM captures all relevant details from a candidate’s application, often from job boards or websites, and stores them in a central database. Some even employ artificial intelligence (AI)-based analysis techniques to parse this information to bring out valuable insights about candidates and select/recommend the best fits for a particular job.

Recruitment CRM gives agencies access to an applicant’s skills, interests, and social accounts as well as tracks their interaction with the organization where they are applying. Some CRMs also come with handy background evaluation tools and frameworks to collaborate with the clients where a candidate’s profile is reviewed before they are hired.

Aided by technologies like AI-based parsing, CRM helps recruitment software store candidate data in detail and run analysis on it to gain insights and valuable recommendations, without the need of any integration or manual labor.

2. CRM Builds Talent Pools Seamlessly and Efficiently

With recruitment CRM, you are able to keep in touch with all the candidates that interact with your job boards. A candidate relationship management not only tracks who applies for your job posts but also keeps in constant touch with them - building on recruitment software’s basic premise of re-engagement and reach outs. 

CRM builds a talent pool by storing candidate data in a central database. This data is gathered from many sources such as online expression of interest forms, social media, and job boards - and then transmitted to a repository. CRM runs analysis on that data and then does automatic reach outs based on your criteria (cold emails, replies, messages, etc.)

3. Automated, Customized Communication

Recruitment CRM helps companies send automatic updates to applicants about the progress of their hiring process, remind them about cut-off dates and other formalities, and even send customized emails based on their activities.

By doing automated follow-ups, recruitment CRM reduces the manual workload and headache of following up with each candidate separately, increases the efficiency of the hiring process since the follow-ups are sent instantaneously, and removes any human-introduced errors or bias from the hiring system.

6 Best Recruitment Softwares with CRM - 

  1. Longlist:

        It is a relatively new entrant to the recruitment software scene but comes with a plethora of features aimed at streamlining your hiring experience. Unlike its          competition, Longlist is a Chrome extension with mini-CRM built-in for reengaging and reaching out to your customers and candidates alike. Longlist integrates with          your existing CRM to propagate changes across the board without the need to update multiple systems separately.

  1. Zoho:

        It is a cloud-based ATS and CRM that is targeted toward recruitment agencies, corporate HRs, and temporary workforce. It can help build a robust repository of          candidate data and run automated analysis and follow-ups based on your needs.

  1. RecruitCRM:

            It also comes with its own ATS and CRM. It has AI-based data parsing and reachout capabilities and is trusted in over 75 countries.

  1. TalentLyft:

           It is a great entry-level choice for recruitment CRM that integrates with multiple free and premium job boards to aggregate the best candidates for a job.

  1. Jibe, now acquired by iCIMS:

          It is a recruitment CRM that supports Google’s Cloud Talent Solution - an AI-powered job search framework and uses machine learning algorithms to find more           recruits than traditional methods. Jibe has also partnered with LinkedIn - arguably the world’s biggest recruitment platform - to streamline the hiring process for           professionals.

  1. Yello:

          It is another recruitment CRM purpose-built for high-volume recruiting, and hence suits large-scale organizations that deal with hundreds of job openings and           thousands of applicants per week.

Why Longlist Should be Your De-Facto Choice


Amongst several unique features, Longlist has a one-click candidate search function that handpicks the details of an applicant that you are looking for. It seamlessly integrates with your inbox and using its powerful parser, scans for communication emails and triggers automatic responses. Moreover, Longlist tracks each response and showcases them to you via nifty visualizations like dashboards and other reporting techniques.

Extremely lightweight and incredibly versatile, Longlist offers its customers a 21-day free trial to test it out before committing. It is consistently ranked on the top of Capterra’s list of best recruitment softwares and is a strong contender for consideration if you as a recruitment agency decision-maker are looking for a full-fledged recruitment software solution.

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Recruitment softwares have changed the paradigm of the hiring universe. More organizations now (94% to be exact) say that investing in digitizing their hiring process has impacted their business positively. When paired with CRM, recruitment softwares become even more robust. CRM lends recruitment software useful features such as the ability to store detailed applicant profiles, run analysis on them to extract vital data, and automate customer and candidate re-engagements and reach outs. By maintaining a continuous engagement with applicants, CRM helps build a relationship between the hiring agency and its recruits. In this day and age of brand recognition, this is a tremendous value-add that should not be ignored. 

Solutions like Longlist that are lightweight, contain a mini-CRM of its own, and even have features to integrate with your existing CRM solution can make the difference for your agency to stand out from the competition. If you are a recruitment firm, look no further than this all-in-one solution, and give Longlist a try by booking a free 21-day trial here!

About the Author

Abhi K
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Abhi K

Abhi is the co-founder at Longlist.io. Funded by US based OnDeck, Longlist is currently enabling 50+ businesses to increase their candidate and client reach outs, automating the workflow across stages. He has been an author of 30+ blogs and has been hosted in several podcasts mostly covering topics mostly around tech in recruitment. For someone who has worked in recruitment services set up and emerged to be a founder of a tech startup, Abhishek is emerging as a thought leader in the space. Overall Abhi has 12+ years of experience working in Recruitment, and HR Tech domains across 4 countries. He started his career with Sthree PLC after graduating from the University of Wales and then moved on to lead business growth for Belong.co (funded by Sequoia). His other interests include fitness, meditation and music.

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