Digital Marketing Manager Job Description Template
Use this Digital Marketing Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
What does Digital Marketing Manager do?
A Digital Marketing Manager's day-to-day activities can vary depending on the company and industry. However, here are some common tasks and responsibilities that a Digital Marketing Manager may undertake:
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Planning and strategizing digital marketing campaigns: This involves setting goals, defining target audiences, selecting appropriate digital channels, and planning marketing activities accordingly.
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Content creation and management: Creating engaging and valuable content for various digital platforms such as websites, blogs, social media, and email marketing campaigns. It may also include coordinating with content creators like graphic designers, writers, and video producers.
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Social media management: Managing social media accounts, including creating and posting content, interacting with followers, monitoring trends and analytics, and running paid advertising campaigns.
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Search engine optimization (SEO): Optimizing website content and structure to improve organic search rankings and increase website visibility.
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Paid advertising management: Developing and managing online advertising campaigns across different channels like search engines, social media platforms, and display networks. This includes monitoring ad performance, conducting A/B testing, and optimizing ad campaigns for better ROI.
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Analytics and reporting: Monitoring and analyzing key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics. Presenting the findings to stakeholders and making data-driven decisions to improve marketing strategies.
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Email marketing: Developing, executing, and monitoring email marketing campaigns, including creating newsletters, segmenting email lists, and analyzing email metrics.
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Collaborating with internal teams and external partners: Working closely with various teams like creative, product, sales, and IT to align marketing efforts with overall business objectives. Additionally, partnering with agencies, vendors, influencers, and industry professionals to ensure successful campaigns and collaborations.
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Continuous learning and staying updated: Keeping up-to-date with the latest trends, tools, and best practices in digital marketing and implementing innovative strategies to stay ahead of competitors.
These are just some examples of what a Digital Marketing Manager might do on a day-to-day basis. The role requires a mix of strategic thinking, creativity, analytical skills, and the ability to adapt to the ever-changing digital landscape.