Content Marketing Manager Job Description Template
Use this Content Marketing Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Responsibilities
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high quality content
- Develop editorial calendar, delegate tasks and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
Requirements
- Proven work experience as a Content marketing manager
- Proficiency in MS Office and WordPress or other Content Management Software
- Understanding of web publishing requirements
- Editorial mindset with an ability to predict audience preferences
- Hands on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- BSc degree in Marketing, Journalism or relevant field
What does Content Marketing Manager do?
A Content Marketing Manager is responsible for creating and implementing marketing strategies to promote and distribute content that attracts and engages the target audience. On a day-to-day basis, their tasks may include:
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Content Planning: Developing content strategies aligned with overall marketing goals, conducting research to identify relevant topics and trends, and creating an editorial calendar.
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Content Creation: Writing, editing, and proofreading various types of content such as blog posts, articles, social media updates, ebooks, case studies, whitepapers, videos, infographics, etc.
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Content Distribution: Managing the distribution channels and platforms for content publishing, such as company website, blog, social media accounts, email marketing, and external platforms.
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SEO Optimization: Conducting keyword research and incorporating relevant keywords into content to improve search engine rankings and visibility.
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Performance Tracking and Analysis: Monitoring the performance of content through analytics tools, tracking key metrics such as website traffic, engagement, conversions, and providing regular reports.
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Collaboration: Working with cross-functional teams, including designers, writers, developers, and marketers, to ensure content is produced in accordance with brand guidelines and marketing objectives.
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Content Promotion: Developing and implementing promotion strategies to maximize the reach and impact of content, including social media campaigns, guest blogging, influencer outreach, etc.
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Content Updates: Ensuring existing content is up-to-date, relevant, and optimized for conversions, making necessary updates or improvements as required.
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Audience Engagement: Monitoring and responding to comments, questions, and feedback from the audience across various channels to nurture relationships and encourage engagement.
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Industry Research: Staying up-to-date with industry trends, competitor activities, content marketing best practices, and emerging technologies/tools to continuously improve content strategies and approaches.
Overall, a Content Marketing Manager plays a crucial role in developing, executing, and monitoring content marketing initiatives to drive brand awareness, engagement, and lead generation.