Junior Copywriter Job Description Template
Use this Junior Copywriter job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are looking for a Junior Copywriter who will work closely with our Marketing and Creative teams to write blog posts and advertisements that promote our products.
Junior Copywriter responsibilities include conducting SEO and keyword research, updating product descriptions and writing promotional text for banners and online ads. If you have a flair for words, copywriting samples and a professional or academic background in Marketing, we’d like to meet you.
Ultimately, you will help boost our brand awareness through creating engaging online content.
Responsibilities
- Write and proofread blog posts about our company’s products and services
- Create promotional text for online ads, banners, brochures and social networks
- Conduct basic keyword research
- Submit well-structured drafts to senior copywriters and editors within deadlines
- Update existing content on our web pages
- Participate in email marketing campaigns
- Implement SEO practices to increase blog posts’ visibility
- Interview internal team members (e.g. product developers and salespeople) to learn about product features
- Coordinate with designers to complement text with images, graphics and charts, as needed
Requirements
- Work experience as a Junior Copywriter, Content Writer or similar role
- Copywriting samples; a portfolio of published articles is a plus
- An ability to describe product features in a creative and informative way
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Basic knowledge of SEO and keyword research tools (e.g. Keyword Planner and Moz)
- Familiarity with social media for business
- Solid time-management skills
- BSc in Marketing, Communications, Journalism or relevant field
What does Junior Copywriter do?
A Junior Copywriter typically works in advertising or marketing agencies, or in the communications department of a company. Here is an overview of their day-to-day tasks:
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Research: Junior Copywriters begin their day by researching and gathering information about the client, target audience, industry trends, and competitor analysis. This helps them understand the brand and its requirements.
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Brainstorming: They participate in brainstorming sessions with the creative team to generate ideas for ad campaigns, taglines, slogans, or content strategies. They may also contribute to discussions on creative concepts and storyboarding.
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Writing: Junior Copywriters spend a significant portion of their day crafting copy for various mediums, such as print ads, radio scripts, social media posts, website content, blogs, emails, or video scripts. They focus on maintaining brand consistency while presenting the message in an engaging and persuasive manner.
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Editing and Proofreading: They review and revise their own work or the work of senior copywriters to ensure accuracy, clarity, and grammar. Attention to detail is crucial in eliminating errors before the final approval process.
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Collaboration: Junior Copywriters collaborate with art directors, graphic designers, and other team members to bring the creative vision to life. They work together to align the visual elements with the written content and maintain a cohesive message throughout the campaign.
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Client Interaction: Junior Copywriters may attend client meetings alongside senior copywriters or account managers. They discuss project requirements, present their work, and incorporate client feedback into their copy.
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Keeping up with Trends: It is important for Junior Copywriters to stay updated on industry trends, consumer behavior, new advertising techniques, and best practices. They may spend time reading industry blogs, attending webinars, or researching emerging technologies.
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Time Management: Junior Copywriters must prioritize tasks, meet deadlines, and manage multiple projects at once. They may need to juggle various assignments from different clients or departments simultaneously.
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Learning and Growth: Junior Copywriters can continuously develop their skills by seeking feedback from senior colleagues, learning from their experiences, and taking advantage of any training opportunities provided by their employers.
Remember, the specific tasks may vary depending on the organization, but this gives you a general idea of what a Junior Copywriter does on a day-to-day basis.