Content Manager Job Description Template
Use this Content Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are looking for a qualified Content manager to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content manager, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.
Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Responsibilities
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Requirements
- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Journalism, Marketing or relevant field
What does Content Manager do?
A Content Manager is responsible for creating, editing, and publishing content across various platforms. On a day-to-day basis, their tasks may include:
- Content planning: Developing content strategies, setting goals, and identifying target audiences.
- Content creation: Writing and editing engaging and informative content, such as blog posts, articles, social media posts, videos, and infographics.
- Content optimization: Conducting keyword research and implementing SEO strategies to improve the visibility and ranking of content.
- Content promotion: Sharing content across different channels, including social media platforms, email newsletters, and online communities.
- Content management: Organizing and managing a content calendar to ensure a consistent and timely publishing schedule.
- Content analysis: Monitoring content performance, collecting data, and analyzing metrics to evaluate the success of content marketing efforts.
- Collaboration: Working closely with other teams, such as marketing, design, and development, to ensure content aligns with overall marketing initiatives and brand guidelines.
- Content updates: regularly reviewing and updating existing content to ensure accuracy, relevance, and effectiveness.
- Research and innovation: Staying up to date with industry trends, researching new content formats, and identifying opportunities for innovation.
- Performance measurement: Monitoring and reporting on content metrics, such as traffic, engagement, and conversions, to measure the effectiveness of content marketing strategies.