Marketing Consultant Job Description Template
Use this Marketing Consultant job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are looking for a passionate Marketing Consultant who’ll provide strategic and practical advice to boost our company’s marketing efforts. You’ll organize our activities and marketing strategy.
The ideal candidate will be a strategic thinker and knowledgeable in everyday marketing activities. We want to see excellent communicators, with lots of enthusiasm, who’re ready to make a difference. Knowledge of our industry matters too.
The goal is to ensure that our marketing operations will engage our customers and outperform our competition.
Responsibilities
- Study company profile and operations to understand its marketing needs
- Conduct marketing research to identify industry trends and commercial opportunities
- Develop and implement a marketing strategy according to objectives and budget
- Prepare detailed proposals and marketing plans
- Advise on branding, positioning, communications and other marketing issues
- Give direction to marketing efforts with the most effective methods and tools
- Liaise with marketing department and external vendors
- Monitor marketing projects and analyze results
- Write reports with suggestions for improvements and new ideas
Requirements
- Proven experience as marketing consultant or similar role
- Knowledge of data analysis and market research
- In-depth knowledge of marketing principles and best practices
- Proficient in MS Office/Working knowledge of IT and marketing software (e.g. CRM)
- Ability to think strategically and analytically
- Apt in writing proposals and reports
- Communication (oral and written) and presentation skills
- Outstanding organizational abilities
- Aptitude in problem-solving
- BSc/BA in marketing, communications, business or relevant field; MSc/MA will be a plus
What does Marketing Consultant do?
A Marketing Consultant's day-to-day activities can vary depending on the specific needs and projects of their clients. However, some common tasks may include:
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Research: Conducting market research to gather information on target audiences, industry trends, and competitor analysis.
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Strategy Development: Working with clients to develop marketing strategies that align with their business goals, including identifying target markets, defining messaging, and determining appropriate marketing channels.
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Campaign Management: Planning, implementing, and monitoring marketing campaigns across various channels such as social media, email marketing, content marketing, and digital advertising.
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Analytics and Reporting: Tracking and analyzing campaign performance using key performance indicators (KPIs) and providing regular reports to clients regarding the effectiveness of marketing efforts.
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Content Creation: Assisting with content development, including writing and editing marketing materials such as blog posts, social media content, website copy, and email newsletters.
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Branding and Positioning: Working with clients to establish and enhance their brand image, including creating brand guidelines, developing brand messaging, and ensuring brand consistency across various marketing channels.
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Consultation and Collaboration: Collaborating with clients to understand their specific marketing challenges and providing strategic guidance and recommendations to overcome them.
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Client Management: Building and maintaining strong relationships with clients, understanding their objectives, and providing ongoing support and guidance throughout the marketing process.
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Stay Up-to-Date: Continuously staying informed about the latest marketing trends, tools, and technologies to provide the most effective and innovative strategies for clients.
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Networking: Attending industry events, conferences, and networking opportunities to expand professional connections and keep up with the latest industry developments.
Overall, a Marketing Consultant's day-to-day tasks are centered around developing and implementing effective marketing strategies, analyzing campaign performance, and providing guidance to clients to help them achieve their marketing objectives.