Public Relations Intern Job Description Template
Use this Public Relations Intern job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are seeking a Public Relations Intern, who is full of creative ideas and eager to contribute on a large scale. The intern will gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom. When the internship is completed you will be ready to enter any fast paced PR firm.
Responsibilities
- Fully support company’s PR strategy and execute it in different phases
- Create and curate engaging content
- Communicate and build relationships with current or prospect clients
- Effectively utilize company’s social media and blogs
- Create and distribute press releases
- Assist in administrative duties
- Build and update media lists and databases
- Schedule, coordinate and attend various events
- Perform research and market analysis activities
Requirements
- Strong desire to learn along with professional drive
- Solid understanding of the different social networks
- Excellent verbal and written communication skills
- Efficiency at MS Office
- Passion for the PR industry and its best practices
- Current enrollment in a related BS or Masters university/college
What does Public Relations Intern do?
A Public Relations Intern performs a variety of tasks on a day-to-day basis. Here are some common responsibilities:
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Media monitoring: Stay updated on news and media coverage related to the organization or clients.
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Content creation: Assist in writing press releases, media alerts, blog posts, social media updates, and other communication materials.
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Research: Conduct market research, competitor analysis, and gather information to support PR strategies and campaigns.
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Media relations: Assist in building and maintaining relationships with journalists, reporters, and influencers for potential media coverage.
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Social media management: Support in managing social media accounts, including scheduling posts, responding to comments, and analyzing engagement metrics.
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Event coordination: Help coordinate events, including coordinating logistics, managing invitations, and assisting with on-site event management.
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Public relations campaigns: Support the development and execution of PR campaigns, including identifying target audiences, drafting messaging, and tracking results.
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Reporting and analysis: Collect data and metrics to measure the effectiveness of PR efforts, compile reports, and make recommendations for improvement.
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Administrative tasks: Assist with administrative duties such as managing media lists, scheduling meetings, and organizing documents.
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Active learning: Stay updated on industry trends, PR best practices, and research new strategies to continually improve PR efforts.
Please note that specific tasks may vary depending on the organization, team structure, and individual projects assigned to the intern.