Associate Brand Manager Job Description Template
Use this Associate Brand Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are looking for an Associate Brand Manager to participate in designing and implementing effective marketing strategies to build our brand and increase customer engagement.
For this role, you will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand. You should hold a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities. If you also have previous experience analyzing consumer behavior and organizing promotional events, we would like to meet you.
Ultimately, you will help establish our brand in the market in a way that customers easily identify and select our company’s products and services.
Responsibilities
- Conduct research to identify market trends and target customers’ preferences
- Create marketing plans to increase brand awareness
- Ensure strong brand presence in online and offline channels
- Review packaging and positioning of products and suggest improvements
- Research competition and identify opportunities for growth
- Design advertising campaigns for new products/services
- Report to the Brand Manager on the results of advertising campaigns
- Coordinate with the Product Marketing Manager to ensure consistency with the product line strategy
- Assist in developing effective media campaigns and choosing appropriate distribution channels
- Update the pricing of products to align with the company’s long-term objectives
- Participate in organizing promotional events to positively present our company
Requirements
- Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role
- Experience with product pricing, packaging and positioning
- Familiarity with distribution channels and media marketing campaigns
- Knowledge of digital marketing tools and techniques
- Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
- Excellent communication skills
- Creativity
- BSc in Marketing, Communication, Business Administration or related field
What does Associate Brand Manager do?
An Associate Brand Manager typically handles various responsibilities related to brand management on a day-to-day basis. Here are some of the tasks they might perform:
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Analyzing data: They might spend time analyzing market research data to understand consumer behavior, market trends, and competitive insights. This analysis helps them make informed decisions about brand positioning and marketing strategies.
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Developing marketing campaigns: They are involved in developing and executing marketing campaigns to promote the brand. This might include planning advertising activities, working with creative agencies, and monitoring campaign performance.
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Managing social media presence: They often manage the brand's social media presence by creating and scheduling content, responding to customer queries and comments, and monitoring the performance of social media campaigns.
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Monitoring brand performance: They track sales and market share performance regularly to evaluate the overall health of the brand. This includes analyzing data from various sources like point-of-sale systems and market research reports.
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Collaborating with cross-functional teams: They work closely with teams across departments such as sales, product development, and finance. This collaboration helps ensure consistent brand messaging and alignment of strategies.
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Conducting competitive analysis: They keep an eye on competitor activities, pricing strategies, and product launches. This knowledge helps them develop strategies to stay ahead in the market.
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Planning and executing brand events: They might organize and manage events such as product launches, trade shows, and sponsorship activities to enhance brand awareness and engage with potential customers.
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Monitoring and responding to customer feedback: They collect and analyze customer feedback, including online reviews and customer satisfaction surveys. Responding to customer inquiries and addressing issues promptly is crucial to maintaining a positive brand image.
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Budget management: They might be responsible for managing the brand's budget for marketing activities, ensuring that allocated funds are used effectively and providing regular reports on expenditure and ROI.
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Reporting: They prepare regular reports and presentations to share brand performance updates with management and key stakeholders. This includes analyzing key metrics and providing insights for decision-making.
It is important to note that the specific responsibilities of an Associate Brand Manager may vary depending on the industry, company size, and specific brand strategies.