Media Buyer Job Description Template
Use this Media Buyer job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are looking for a Media Buyer to negotiate and buy advertising inventory for clients. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.
In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.
Your goal will be to optimize ad exposure and outdo competition while staying within budgets.
Responsibilities
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
What does Media Buyer do?
A media buyer is responsible for purchasing advertising space and time on various media platforms, such as television, radio, print, and digital platforms. On a day-to-day basis, a media buyer typically performs the following tasks:
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Research and Planning: Conduct research to identify target audience demographics and media consumption habits. Develop media plans and strategies based on the research.
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Negotiation: Negotiate media rates and terms with media vendors to secure the best possible media placements and ensure the client's advertising budget is utilized effectively.
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Budget Management: Monitor and manage the client's advertising budget, ensuring that planned media spending aligns with the allocated budget.
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Media Buying: Execute media buys by placing orders for ad placements on various media platforms. Coordinate with media vendors to ensure timely delivery of advertisements.
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Campaign Optimization: Monitor and analyze the performance of advertising campaigns. Make adjustments and optimizations based on key performance indicators (KPIs) to achieve optimal reach and cost-effectiveness.
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Reporting: Generate reports on campaign performance and provide clients with insights and recommendations for future media buying strategies. Communicate campaign results to clients and team members.
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Relationships Building: Establish and maintain relationships with media vendors, staying up-to-date with media trends and opportunities. Attend industry events and network with media representatives.
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Market Research: Stay informed about current market trends, industry developments, and competitors' advertising strategies. Use market research to inform media buying decisions.
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Collaboration: Work closely with the client, advertising agencies, creative teams, and media planners to align media buying strategies with overall advertising objectives and messaging.
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Stay updated: Keep up with new media channels, technological advancements, and emerging advertising platforms to optimize media buying strategies and explore new opportunities.
Overall, a media buyer's day-to-day activities involve research and planning, negotiation, campaign execution, optimization, reporting, and maintaining strong relationships with media vendors.