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PPC (Pay Per Click) Manager Job Description Template

Use this PPC (Pay Per Click) Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Job Brief

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

What does PPC (Pay Per Click) Manager do?

A PPC Manager's day-to-day tasks can vary depending on the size of the company and the complexity of the PPC campaigns. However, there are several common activities typically performed by a PPC Manager:

  1. Campaign Planning: Define the PPC strategy, set goals, and plan the campaigns based on the company's objectives and target audience.

  2. Keyword Research: Identify relevant keywords and phrases that align with the campaign goals and target audience. This involves using various keyword research tools and techniques.

  3. Ad Creation and Optimization: Write persuasive ad copy that grabs the attention of the audience and encourages clicks. Continuously optimize and test ad performance by A/B testing different variations to improve click-through rates (CTR) and conversion rates.

  4. Bid Management: Monitor and adjust keyword bids to ensure maximum ROI and maintain budget control. Adjust bids based on performance data, competitor analysis, and market trends.

  5. Campaign Monitoring: Regularly monitor campaign performance metrics, such as impressions, clicks, CTR, conversion rates, and cost per conversion. Identify any performance issues or areas of improvement.

  6. Performance Analysis: Analyze campaign data to understand performance trends, identify strengths, weaknesses, opportunities, and threats. Generate reports to communicate campaign performance and recommendations to stakeholders.

  7. Landing Page Optimization: Collaborate with the marketing and web development teams to optimize landing pages for better user experience, relevance to ads, and maximum conversion potential.

  8. Ad Extensions and Targeting: Implement and test ad extensions like call extensions, site link extensions, and location extensions to enhance ad visibility and user engagement. Utilize targeting options such as demographics, location, and device targeting for better campaign performance.

  9. Account Maintenance: Regularly review and manage PPC accounts, including budget allocation, campaign structure, keyword lists, negative keywords, and ad scheduling.

  10. Stay Updated: Keep up with industry trends, new features, and best practices in PPC advertising. Attend conferences, webinars, and training sessions to enhance knowledge and skills.

Overall, a PPC Manager's primary objective is to develop and implement effective PPC strategies to drive relevant traffic, increase visibility, and achieve the desired goals within the allocated budget.

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