Social Media Manager Job Description Template
Use this Social Media Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements
Good to have Social Media Manager skills:
- Proven work experience as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field
What does Social Media Manager do?
A Social Media Manager is responsible for planning, implementing, and monitoring an organization's social media strategies. On a day-to-day basis, a Social Media Manager typically performs the following tasks:
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Content Planning and Creation: They develop and curate engaging social media content, including text, images, videos, and other multimedia elements. They create an editorial calendar to schedule and organize content publication.
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Social Media Monitoring and Engagement: They monitor social media channels for brand mentions, comments, and messages. They respond to user inquiries, engage with followers, and maintain a positive brand image.
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Social Media Advertising: They plan and execute paid social media campaigns, including target audience identification, budget allocation, ad creation, and performance tracking. They stay updated with the latest social media advertising trends and platform updates.
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Analytics and Reporting: They measure and analyze social media performance using various tools and platforms. They track key metrics such as reach, engagement, conversions, and return on investment (ROI). They prepare regular reports to evaluate the effectiveness of social media strategies and make data-driven decisions.
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Community Management: They build and manage online communities around the brand by nurturing relationships with followers, influencers, and industry partners. They create initiatives to encourage user-generated content and increase brand loyalty.
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Social Media Strategy Development: They collaborate with other departments to align social media initiatives with overall marketing goals and objectives. They research and propose new social media strategies, trends, and tools to drive brand awareness and engagement.
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Trend Analysis and Competitor Research: They stay updated with the latest social media trends, changes in algorithms, and emerging platforms. They conduct competitor research to identify best practices, industry benchmarks, and opportunities for improvement.
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Collaboration and Communication: They work closely with graphic designers, content writers, and other members of the marketing team to ensure consistent brand messaging across all social media channels. They also collaborate with external agencies or contractors for specific projects.
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Crisis Management: In the event of a social media crisis or negative feedback, they take prompt action to address issues professionally and maintain the brand's reputation. They coordinate with the public relations team to manage damage control and provide timely updates.
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Continuous Learning: A Social Media Manager keeps learning by attending webinars, industry conferences, and staying updated with social media blogs, podcasts, and publications. They continuously explore new tools and techniques to improve social media performance.