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SEO Manager Job Description Template

Use this SEO Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Job Brief

We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success.

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.

Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.

Responsibilities

  • Develop and execute successful SEO strategies
  • Manage team of SEO Specialists
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Optimize website content, landing pages and paid search copy
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep abreast of SEO and integrated marketing trends

Requirements

  • Proven experience as SEO Manager, SEM Manager or similar role
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Excellent communication skills
  • Strong organizational and leadership skills
  • Analytical mindset with numerical aptitude
  • BSc/BA in Marketing, Business or related field

What does SEO Manager do?

A SEO (Search Engine Optimization) Manager is responsible for developing and implementing strategies to improve a website's ranking on search engine results pages. On a day-to-day basis, a SEO Manager typically performs the following tasks:

  1. Keyword Research: Researching and identifying relevant keywords and phrases that users are likely to search for.

  2. On-Page Optimization: Optimizing web pages by improving meta tags, headings, content, internal linking, and other elements to make them more search engine friendly.

  3. Off-Page Optimization: Building high-quality backlinks through strategies like content promotion, outreach, and guest posting, to enhance the website's authority and visibility.

  4. Content Management: Developing and optimizing content for both search engines and users, ensuring it is relevant, informative, and engaging. This might involve writing, editing, or coordinating with content creators.

  5. Performance Monitoring: Analyzing website performance using tools like Google Analytics to track key metrics such as organic traffic, bounce rate, and conversion rates. Taking actions based on the data to improve performance.

  6. Technical SEO: Managing technical aspects of the website, such as optimizing site speed, fixing broken links, improving mobile-friendliness, and ensuring proper crawling and indexing by search engines.

  7. Competitor Analysis: Conducting research on competitors' SEO strategies, analyzing their success, and identifying opportunities for improvement.

  8. Reporting: Preparing reports to showcase key performance indicators and presenting findings to stakeholders or clients. Explaining progress, accomplishments, and recommending future strategies.

  9. Staying Up-to-Date: Staying informed about the latest trends, algorithms, and best practices in the field of SEO. Keeping up with industry news and attending conferences or workshops.

Overall, a SEO Manager focuses on enhancing a website's visibility in search engine results, driving organic traffic, and improving the site's overall performance.

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