Email Marketing Manager Job Description Template
Use this Email Marketing Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Job Brief
We are looking for a talented Email marketing manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.
If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing manager, your role is to reach customers through email campaigns and inform them about new products and events.
Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.
Responsibilities
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
Requirements
- Proven work experience as an Email marketing manager or Digital marketing specialist
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- BSc degree in Marketing or relevant field
What does Email Marketing Manager do?
A Email Marketing Manager's day-to-day tasks can vary depending on the company and specific goals, but here are some common responsibilities:
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Campaign Planning: Analyzing target audience and goals, and planning email marketing campaigns accordingly. This includes determining the frequency of campaigns, deciding on messaging and offers, and creating a content calendar.
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Email Creation: Designing and developing visually appealing and engaging emails that align with the brand's guidelines. This may involve collaborating with designers, copywriters, and other team members to create compelling content.
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List Segmentation: Segmenting email lists based on various criteria such as demographics, purchase behavior, and engagement levels. This helps in personalizing the email content and targeting specific customer segments with relevant messaging.
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Copywriting: Writing persuasive and compelling email copy that captures the attention of recipients and inspires action. A Email Marketing Manager may collaborate with the marketing or copywriting team to ensure the messaging is consistent and aligns with overall marketing strategies.
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Testing and Optimization: Conducting A/B tests to compare different elements of email campaigns such as subject lines, calls-to-action, and layouts. Analyzing results and optimizing future campaigns based on the findings.
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Automation and Workflow Management: Setting up email automation workflows to nurture leads, engage customers, and re-engage lapsed subscribers. Continuously monitoring and optimizing these workflows to ensure effectiveness.
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Analytics and Reporting: Monitoring key metrics such as open rates, click-through rates, conversions, and overall campaign success. Generating reports to track performance and providing insights to the marketing team.
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Compliance: Ensuring email marketing campaigns adhere to applicable laws and regulations, such as anti-spam laws, privacy rules, and data protection regulations.
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Building and Maintain Relationships: Collaborating with cross-functional teams such as designers, copywriters, developers, and marketing managers to develop cohesive email marketing strategies and campaigns. Building and maintaining relationships with vendors and third-party providers that support email marketing activities.
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Industry Research: Staying up to date with industry trends, best practices, and new technologies in email marketing. Experimenting with innovative approaches to continually improve campaign results.
These tasks may vary depending on the organization's size, resources, and specific goals. The Email Marketing Manager plays a vital role in developing effective strategies, executing campaigns, and achieving marketing objectives through email marketing channels.