Facebook Recruiting

Updated April 23, 20244 min read

What is Facebook Recruiting?

Facebook recruiting is becoming an increasingly important means of accessing talent. With over 2 billion active users, Facebook is the world's largest social media platform. As a result, it allows companies to target potential candidates based on age, location, education, and interests.

What is Facebook Recruiting

How to Use Facebook Ads for Recruiting

To use Facebook Ads for recruiting, you'll need to create an ad campaign. First, you’ll need to create a Facebook Page for your business. Once you have a Page, you can create an ad campaign. To make the most of your ad campaign, you can utilize the resources and features offered by the Facebook Ads Library, save them if needed, and use them for your further campaigns.

Your ad campaign will have three components: the ad creative, the target audience, and the budget. The ad creative is the image or video you'll use in your ad. The target audience is the group of people that you want to see your ad. Finally, the budget is the amount you want to spend.

Facebook Ads for recruiting can be a great way to find new employees, but it's important to use them correctly. If you don't target your ads correctly, you could waste your money and not get any results.

Facebook Recruiting Strategy

A good Facebook recruiting strategy involves using various methods to reach the widest possible audience. To use Facebook to Recruit employees, you should:

  1. Creating a company page.

  2. Post stuff that is related to your brand on Facebook.

  3. Use targeted ads.

  4. Run social media contests as it helps you select competitive candidates

  5. Source prospective candidates from Facebook groups

Ways To Use Facebook For Recruitment

Facebook recruiting is one of the most efficient and cost-effective ways to find new employees. Companies can go through candidates' profiles to see what they are interested in, previous experience, hobbies, etc. The different ways to use Facebook to recruit include:

  1. Facebook Jobs: You can post your company's job openings on your business page for free. This tool allows you to reach users who may not be conversant with your company but have an interest in those positions.

  2. Once you have posted, Facebook users can see your openings via the job bookmark on Facebook or the marketplace. In addition to attracting job seekers, recruiters can also track and review applications and even schedule interviews via messenger.

  3. Facebook Branded Jobs Tab: A lot of companies install applications on their Facebook pages to list their job openings, e.g., work4labs and career arc. These apps create a better employer branding experience. Though, it does not allow all Facebook users to find jobs on the Facebook marketplace. People who visit your page will be able to see and apply for these jobs.

  4. Facebook posts: you could simply post about a job opening in your company on Facebook for people who are interested in applying. These posts can be shared by individuals, which helps you reach a larger audience. Individuals can also refer their friends who have the required skill by tagging them to the post so that they can apply for it.

Benefits of Using Facebook Recruitment

Facebook recruitment is a great way to connect with potential candidates. Here are some benefits of using Facebook recruitment:

  1. You can target candidates based on age, location, education, and other factors.

  2. You can target candidates based on their interests and hobbies.

  3. You can reach a large number of candidates quickly and easily.

  4. Candidates can apply for jobs directly on Facebook.

  5. You can view potential candidates' profiles before contacting them.

  6. Candidates can easily share job postings with their friends and followers.

  7. You can use Facebook recruitment to create job ads that look good on mobile devices.

  8. Candidates can apply for jobs without leaving Facebook.

  9. You can track the number of people who view your job postings.

  10. You can receive feedback from candidates about your job postings


There is no one-size-fits-all answer to how to best use Facebook for recruiting. However, by understanding the different ways that Facebook can be used to recruit new employees, you can develop a recruitment strategy that fits your company and its needs.

Facebook Ads are a powerful tool for recruiting and can target potential candidates based on their interests, demographics, and behaviors. However, using Facebook Ads alone is not always enough.

It's also important to create a strong presence on Facebook for your company and to use Pages and Groups to connect with potential candidates. Using a combination of Facebook Ads and organic methods, you can reach more potential candidates and fill your open positions quickly and easily.

Abhishek Kathpal

Abhishek Kathpal

Abhi is the co-founder of Longlist.io, enabling 50+ recruitment businesses build better client and candidate relationships.