In a fast changing world where technology and different social media platforms are popularly adopted to reinforce traditional practices or replace traditional practice, organizations are increasingly integrating social technologies into recruitment, development and engagement practices using Social HR.
The use of social media platforms for HR purposes is known as social HR. These duties are carried out by HR specialists through social networking sites like Facebook, Twitter, and LinkedIn. However, beyond recruitment, it has also demonstrated value in enhancing employee engagement, focusing on employee development, and facilitating internal discussions. Social media use in HR is intended to augment hiring, employee engagement, productivity, and overall business value.
One of the major disadvantages that comes up with the deployment of social media channels for recruitment purposes is the fact that they don't reflect the worldwide candidate pool. Recent research indicates that compared to the general public, minority populations have a lesser user base on LinkedIn and Facebook. Therefore, under circumstances like this, diversity initiatives suffer.