Background checks are par for the course when a job seeker applies. No company wants to pay the price of negligence in this regard. However, criminal checks are the most popular screening procedure. The social media equivalent is not as popular. Still, employers are starting to catch on that social media background checks could be useful insights into applicants' personalities.
Social media background screening is the process by which companies analyze the social media activity of potential employees. If it sounds dirty, that's because it could be. However, procedures are taken to ensure neutrality when information from such checks filters in. For one, companies use the screening results at the tail end of the hiring process when skills, experience, and other critical elements of effectiveness have been factored in.