Recruiters often neglect marketing amidst daily activities of calling candidates and meeting clients, resulting in diluted brand recall in front of candidates and clients (and yup, its both)
If you are determined to support your recruiters in the mid-long term, it’s time to get strategic about marketing. Strategic focus on marketing is important for recruitment agencies as it helps them to attract clients and candidates, build brand awareness, differentiate from competitors, and establish themselves as thought leaders in their industry.
Here are some of the ways you can use to ensure your recruiters never slow down on calls and meetings while adding prospects to the pipeline.
Account-based marketing (ABM) is a B2B marketing strategy that focuses on targeting specific accounts or companies rather than casting a wide net to attract as many leads as possible. The goal of ABM is to create highly personalized, targeted email marketing campaigns that speak directly to the needs and interests of the individual accounts being targeted. Here are the steps in brief
While the process is indeed time taking, it is known to show results when done properly. To further personalize your outreach and make a lasting impression, consider creating visually engaging posters that highlight your agency's expertise and the value you offer to target accounts. Platforms like Canva or Adobe Spark offer a variety of templates and design tools that make it easy to create posters online in minutes, even without graphic design experience.
Creating thought leadership content can be an effective way to establish your recruitment agency as experts in their field and build credibility with potential clients and candidates. Here are some steps you can take to create thought leadership content:
By following these steps, you can create thought leadership content that not only showcases your expertise but also helps you attract and engage potential clients and candidates.
Being active on social media gives recruiters the opportunity to reach out to a wide range of personas and have meaningful interaction. Ask your team to share jobs they are working on, showcase industry experience by sharing key industry news, utilize an AI photo enhancer tool to visually appeal to your audience, engage with influencers by commenting. Videos get much higher engagement compared to static texts, so encourage your team to record videos explaining jobs descriptions asking people to apply. Using a free online video editor can help enhance the quality of these videos and make them more engaging for your audience.
Tools like Hootsuite and Buffer can be used to schedule, manage and monitor social media with spending not more than 30 mins in a week. Pro Tip - You can use a QR Code with logo and share it on social media platform such as LinkedIn, to boost brand identity and employee engagement. Recruiters can also use tools to embed social media feeds on their websites to increase the reach and engagement of their socials.
With 100s of tools to automate outreach and almost everyone using them - candidates have become really good at identifying the real emails vs automated. Hence, personalization is becoming even more important for recruiters if you truly want to connect with the passive candidates.
By personalizing emails or linkedin messages, recruiters can show that they care and have taken the time to understand the candidate's background, skills, and interests and how they feel that the candidate is most suited for the job. This can help to create a more meaningful connection and increase the likelihood of a response, and even build relationship for the longer term.
Marketing is no longer restricted to clients but also candidates. Positioning yourself as a thought leader and being visible in front of candidates and client is key and the only way to differentiate yourself from the competition. If you don't have in-house expertise in marketing, consider outsourcing by hiring the right digital marketing agency for your company. New research says that prospective buyer hear or see a marketing message at least seven times before they buy, so consistency is the only sure shot way to grow your recruitment agency.