Public Relations Manager Job Description Template

Use this Public Relations Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Public Relations Manager Job Description Template

Copy

Job Brief

We are seeking a Public Relations Manager (PR Manager) to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Direct social media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements

  • Proven working experience in public relations required
  • Proven track record designing and executing successful public relations campaigns at both a local and national level
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Event planning experience
  • BA/MA degree in Marketing, Advertising, Communications or a related discipline

What does Public Relations Manager do?

A Public Relations Manager is responsible for managing the reputation of an organization or individual. On a day-to-day basis, their tasks may include:

  1. Creating and implementing PR strategies: Developing PR plans to promote the organization's image and increase its visibility.

  2. Media relations: Building and maintaining relationships with journalists, bloggers, and other media professionals to secure positive coverage and respond to media inquiries.

  3. Writing and editing: Crafting press releases, speeches, blog posts, and other communication materials to ensure consistent messaging and brand representation.

  4. Crisis management: Being prepared to handle any negative publicity or crisis situations effectively, including drafting statements and coordinating responses.

  5. Social media management: Overseeing the organization's social media accounts, updating content, engaging with followers, and monitoring online conversations about the brand.

  6. Event planning: Organizing and promoting events such as press conferences, product launches, or charity drives to generate positive media coverage and brand awareness.

  7. Monitoring and analysis: Tracking media coverage, monitoring trends, and analyzing the effectiveness of PR campaigns and activities using metrics and analytics tools.

  8. Internal communications: Ensuring effective internal communications by coordinating newsletters, employee announcements, or company-wide emails to keep employees informed and engaged.

  9. Stakeholder relations: Cultivating relationships with key stakeholders such as investors, community groups, and industry influencers to maintain positive relationships and advocacy.

  10. Collaboration: Collaborating with other departments, such as marketing and advertising, to align messaging and promotional activities and ensure integrated communications efforts.

  11. Research and industry knowledge: Keeping up-to-date with industry trends, news, and developments to provide strategic counsel and stay ahead of the competition.

It's important to note that the specific tasks can vary depending on the size of the organization and its industry. Public Relations managers often address a mix of planned activities and ad hoc requests while staying adaptable and flexible to different communication needs and challenges.

Public Relations Manager Job Description Examples

Public Relations Manager• Exasol

Exasol is redefining what it means to be an analytics company. Our high-performance analytics database is built to run faster than any other, delivering next-level performance, scale, and ease of use. Exasol's high-performance at scale enables customers to analyze billions of rows in seconds to unlock more use cases and value. Self-indexing automatically tunes performance for frictionless... an...

Read more
Public Relations Manager• Go Social

We're looking for a media maven who is able to draft a compelling pitch, coordinate interviews, guide clients on PR angles and manage junior staff.

Ideal candidate has...• 5 - 7 years agency experience• Food and beverage industry experience• Proven media placement track record• B.A. in Journalism or Marketing/PR• Previous experience with account facing roles.• An understanding of how soc...

Read more
Manager, Media Relations• Victoria's Secret

Description

The manager of media relations is responsible for supporting VS&Co’s external communication strategy through positive engagement with key trade and business media by promoting the company’s reputation and building positive brand awareness. VS&Co is amidst a revolutionary transformation and this role will play a critical part in creating, advancing and reinforcing our company and......

Read more
Director Of Public Relations• Langston University

Director of Public Relations

Langston University (LU) invites confidential inquiries, nominations, and applications for the Director of Public Relations position. The Director of Public Relations reports directly to the Vice President of Operations and isresponsible for designing and implementing an overall internal and external communications strategy aimed at advancing the University's... mi...

Read more