Public Relations (PR) Director Job Description

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Public Relations (PR) Director

Public Relations (PR) Director responsibilities

  • Setting objectives for the PR team and monitoring team members’ performance
  • Maximizing brand presence on various channels (e.g. web, TV and social media)
  • Cultivating and maintaining relationships with media and influential professionals

Public Relations (PR) Director Job Description Template

Job Brief

We are looking for a Public Relations (PR) Director to design and implement marketing strategies that cultivate our relationships with media, engage our target audience and boost our brand awareness.

If you’re interested in leading our PR team to write effective press releases, build online communities and coordinate events, we would like to meet you. You will use your creative ideas to drive PR initiatives that’ll bring long-term success. Also, you’ll coordinate with internal teams (e.g. Marketing and Communications) to maximize brand consistency in all advertising efforts.

Ultimately, you will promote and maintain a positive image of our company, while ensuring strong online and offline brand presence.


  • Set objectives for the PR team and monitor team members’ performance
  • Maximize brand presence on various channels (e.g. web, TV and social media)
  • Cultivate and maintain relationships with media and influential professionals
  • Arrange interviews and press releases to promote our company and its products/services
  • Ensure brand consistency in all advertising efforts
  • Organize PR events to increase awareness of our company
  • Assign tasks and projects to the PR team
  • Track and influence media coverage
  • Report on PR campaigns’ results
  • Manage sensitive issues to maintain company’s good reputation


  • Proven work experience as a Public Relations (PR) Director, PR Manager or similar role
  • Solid experience coordinating successful PR campaigns
  • Expertise in different social networks, including Facebook and Twitter
  • Excellent communication and presentation skills with confidence to serve as the company’s spokesperson
  • Creative abilities
  • Team management skills
  • Ability to foster long-term relationships with key professionals
  • BSc in Marketing, Communications, Journalism or relevant field

Public Relations (PR) Director Job Description Examples

Director of Public Relations • Nuvolum

Growing and thriving full-service marketing and PR agency seeking a highly-motivated and experienced Director of Public Relations. This role will be responsible for orchestrating all communications and public relations for our clients and company goals. Overseeing our PR and Campaigns teams, this leader will help build and refine client narratives for key audiences, put together strategies... s...

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Global Media Relations/PR Director - Remote • SecurityScoreCard

This role will report into Corporate Communications/Brand and cross-collaborate with others in Media Relations/Public Relations, Industry Analyst Relations, Executive Communications and Social Media as part of a 360 full external communications model. This individual will have strong tech/cyber PR experience, as well as the ability to build an influencer engagement model.

About... SecurityScor...

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Director pr • The Newsette

Newland is looking for a PR Director to lead communications strategy and client relationships, develop exciting initiatives that generate PR headlines, and manage a team of junior PR professionals.

While our company HQ is in New York City, this is a remote role...

About us :

Newland is a Latinx-owned, woman-founded and led creative marketing and communications agency that is immersed in the ...

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Public Relations Director • Campaign Committee to Elect Darryl R Ware II

We are looking for a Public Relations (PR) Director to organize and oversee PR activities and ensure effective communication with stakeholders, media and the public.

As a PR Director, you should be an organized and cool-tempered professional who is able to handle a crisis. We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speakin...

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