Public Relations (PR) Director Job Description

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Public Relations (PR) Director

Public Relations (PR) Director responsibilities

  • Setting objectives for the PR team and monitoring team members’ performance
  • Maximizing brand presence on various channels (e.g. web, TV and social media)
  • Cultivating and maintaining relationships with media and influential professionals

Public Relations (PR) Director Job Description Template

Job Brief

We are looking for a Public Relations (PR) Director to design and implement marketing strategies that cultivate our relationships with media, engage our target audience and boost our brand awareness.

If you’re interested in leading our PR team to write effective press releases, build online communities and coordinate events, we would like to meet you. You will use your creative ideas to drive PR initiatives that’ll bring long-term success. Also, you’ll coordinate with internal teams (e.g. Marketing and Communications) to maximize brand consistency in all advertising efforts.

Ultimately, you will promote and maintain a positive image of our company, while ensuring strong online and offline brand presence.


  • Set objectives for the PR team and monitor team members’ performance
  • Maximize brand presence on various channels (e.g. web, TV and social media)
  • Cultivate and maintain relationships with media and influential professionals
  • Arrange interviews and press releases to promote our company and its products/services
  • Ensure brand consistency in all advertising efforts
  • Organize PR events to increase awareness of our company
  • Assign tasks and projects to the PR team
  • Track and influence media coverage
  • Report on PR campaigns’ results
  • Manage sensitive issues to maintain company’s good reputation


  • Proven work experience as a Public Relations (PR) Director, PR Manager or similar role
  • Solid experience coordinating successful PR campaigns
  • Expertise in different social networks, including Facebook and Twitter
  • Excellent communication and presentation skills with confidence to serve as the company’s spokesperson
  • Creative abilities
  • Team management skills
  • Ability to foster long-term relationships with key professionals
  • BSc in Marketing, Communications, Journalism or relevant field

Public Relations (PR) Director Job Description Examples

Director pr • The Newsette

Newland is looking for a PR Director to lead communications strategy and client relationships, develop exciting initiatives that generate PR headlines, and manage a team of junior PR professionals.

While our company HQ is in New York City, this is a remote role...

About us :

Newland is a Latinx-owned, woman-founded and led creative marketing and communications agency that is immersed in the ...

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Director, U.S. Consumer Public Relations • Quest Diagnostics Incorporated


Director, U.S. Consumer Public Relations...

Director, U.S. Consumer Public Relations

Recognized by FORTUNE magazine as one of the World's Most Admired Companies, Quest Diagnostics ( ) is the world's leading provider of diagnostic testing, information and services that doctors and patients need to make better healthcare decisions. We are pioneers in developing innovative diagnostic t...

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Public Relations (PR) Director • Rational 360

Rational 360 is hiring a Public Relations Director to manage several client accounts and to help lead our firm. Candidates must have at least 3-5 years of prior public relations or communications experience and ideally will have experience in public affairs or corporate communications. Candidates must possess strong writing and project management skills, and be eager to work in a fast-paced... ...

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Director of Communications and External Relations • Missouri Southern State University

Provides leadership and oversight of the university’s internaland external communication efforts, including functioning as theuniversity’s Public Information Officer. Works collaboratively with...the president, cabinet and other internal and externalstakeholders, to assist with implementation and communication ofuniversity vision and goals. Serves as a member of the campusleadership team ...

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