Public Relations Assistant Job Description Template

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Public Relations Assistant Job Description Template

Job Brief

We are looking for a promising Public Relations (PR) Assistant to support our PR team with various administrative tasks. Though you’ll be holding an entry level position, your work will be instrumental in the development and execution of PR plans and strategies.

Our ideal candidate will be a young and creative PR or communications graduate, brimming with potential. A fervent interest in the field partnered with good writing and research skills are very important to us. If you’re also well-organized, confident and an excellent communicator, we’d like to meet you.

The goal is to facilitate the smooth running of daily operations and success of PR efforts.

Responsibilities

  • Keep calendars (editorial, press conferences, events etc.) and media lists
  • Participate in brainstorming and planning sessions
  • Assist in organizing and execution of events, campaigns etc.
  • Conduct research to support PR planning
  • Draft and distribute content such as newsletters and releases
  • Edit videos and presentations as assigned
  • Support relations with stakeholders, media, vendors etc.
  • Assist in tracking media coverage or PR metrics (e.g. web analytics)
  • Invent ways to streamline communication and plan execution
  • Undertake general administrative and clerical duties

Requirements

  • Proven experience as PR assistant or similar position
  • Understanding of PR and marketing concepts and practices
  • Willingness to follow industry trends and current methods
  • Knowledge of video production and editing
  • Computer savvy; working knowledge of databases and design software (e.g. Photoshop) is a plus
  • Excellent communication and writing skills
  • Well-organized, able to work with deadlines
  • An analytical mind with attention to detail
  • Outgoing and confident
  • BSc/BA in public relations, communications or relevant field

What does Public Relations Assistant do?

A Public Relations Assistant supports the Public Relations team with various tasks on a day-to-day basis. Here are some common responsibilities:

  1. Media monitoring: Stay updated on news and media coverage relevant to the organization's industry, competitors, and clients. Compile media reports and news clippings for the team's review.

  2. Research: Assist in conducting research for PR campaigns, media lists, and industry trends. Gather data and gather information to help the team make informed decisions.

  3. Writing and editing: Draft press releases, blog posts, social media posts, and other written materials. Proofread and edit documents to ensure accuracy and adherence to the organization's style guidelines.

  4. Media relations: Help develop and maintain relationships with journalists, media outlets, and influencers. Assist with media outreach, including pitching stories and press releases to journalists.

  5. Event coordination: Support in the planning and execution of events such as press conferences, product launches, trade shows, and charity events. Assist in logistics, event materials preparation, and on-site coordination.

  6. Social media management: Assist in managing the organization's social media channels by posting updates, monitoring engagement, and responding to comments or inquiries.

  7. Administrative tasks: Provide general administrative support, including scheduling meetings, maintaining files, organizing PR materials, and managing contact lists.

  8. Analytics and reporting: Help track and analyze PR campaign metrics, social media analytics, and media coverage. Prepare reports and presentations summarizing results and key insights.

  9. Crisis management: Assist in monitoring and managing potential PR crises, including monitoring social media channels, drafting internal communications, and coordinating response strategies.

  10. Internal communication: Support internal communications efforts by drafting employee newsletters, maintaining intranet portals, and assisting with internal events or announcements.

Note that specific tasks may vary depending on the organization's size, industry, and the assistant's level of experience.

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