PR Executive Job Description

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PR Executive

PR Executive responsibilities

  • Devising creative public relations strategies that fit company profile
  • Developing effective PR plans using appropriate strategies and tactics
  • Organizing and coordinating PR activities

PR Executive Job Description Template

Job Brief

We are looking for an enthusiastic Public Relations (PR) Executive to manage the relationships between a company and external parties. You will be the one to project the “face” of the company and will be instrumental in enhancing its popularity and trustworthiness.

An excellent PR Executive is, above all, an exceptional communicator. They possess creativity and knowledge of different tactics to identify and engage the appropriate target audience.

The goal is to build a strong communications network around the company that will ensure good relationship with the general public and rising awareness of the company and its brand.


  • Devise creative public relations strategies that fit company profile
  • Develop effective PR plans using appropriate strategies and tactics
  • Organize and coordinate PR activities
  • Use a variety of channels (TV, press, internet etc.) to maximize company exposure
  • Liaise with marketing professionals to ensure consistency in promoting corporate image
  • Arrange for interviews or public speaking events and construct press releases
  • Advise company on handling sensitive public issues to preserve reputation
  • Assess opportunities for sponsorships and other partnerships and manage relations
  • Analyze results of PR campaigns or efforts and prepare reports


  • Proven experience as public relations executive or similar role
  • Proven experience in coordinating and managing effective PR campaigns through various channels
  • Solid knowledge of social media (blogs, Facebook, Twitter, etc.)
  • Excellent communication and presentation skills; comfortable as a public speaker
  • Ability to build strong relationships with key people or organizations
  • A creative mind partnered with the ability to find the best practical solutions
  • BSc/BA in PR, marketing or similar field

PR Executive Job Description Examples

Senior PR Account Executive • Bader Rutter

We’re looking for a Senior PR Account Executive who can organize teams and see the big picture while driving the day-to-day and growth. This driven, collaborative, focused leader will tap into their expertise to excite the client with new approaches and recommendations for content strategy and media relations while building client relationships through results, trust and shared... goals.


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CEO Executive Communications and PR • Freshworks

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 50,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer... exp...

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Account Executive (High Tech PR) • Havas Formula

Account Executive | High Tech

San Diego, CA or Remote...

Agency: Havas Formula

Havas Formula is a top-ranked national public relations agency headquartered in New York, with additional offices in Los Angeles, San Diego, Chicago, Miami and Denver. A subsidiary of Havas-one of the world's largest global communications groups-the firm specializes in general market and Hispanic PR, digital and e...

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Senior Account Executive, Public Relations • BVK

Senior Account Executive, Public Relations

The Account Executive, Public Relations will contribute to the success of three or more accounts with the core responsibilities for supporting and executing project-based and year-long public relations programs on assigned accounts. Under the guidance of the Account Director or Account Supervisor, Public Relations, the Sr. Account Executive, Public......

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