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Public Relations (PR) Officer Job Description

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Public Relations (PR) Officer

Public Relations (PR) Officer responsibilities

  • Developing PR strategies and campaigns
  • Preparing press releases, keynote speeches and promotional material
  • Building positive relationships with stakeholders, media and the public

Public Relations (PR) Officer Job Description Template

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Job Brief

We are looking for a Public Relations (PR) Officer to organize and oversee PR activities and ensure effective communication with stakeholders, media and the public.

As a PR Officer, you should be an organized and cool-tempered professional who is able to handle a crisis. We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speaking and project management abilities, we’d like to meet you.

Your goal will be to cultivate a positive company image.

Responsibilities

  • Develop PR campaigns and media relations strategies
  • Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management
  • Edit and update promotional material and publications (brochures, videos, social media posts etc.)
  • Prepare and distribute press releases
  • Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
  • Seek opportunities for partnerships, sponsorships and advertising
  • Address inquiries from the media and other parties
  • Track media coverage and follow industry trends
  • Prepare and submit PR reports
  • Manage PR issues

Requirements

  • Proven experience as a Public Relations Officer or similar PR role
  • Experience managing media relations (online, broadcast and print)
  • Background in researching, writing and editing publications
  • Proficient in MS Office and social media
  • Familiarity with project management software and video/photo editing is a plus
  • Strong communication ability (oral and written)
  • Excellent organizational skills
  • Ability to work well under pressure
  • Creativity and problem-solving aptitude
  • BSc/BA in Public Relations, Journalism, Communications or a related field

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