Marketing Executive Job Description Template

Use this Marketing Executive job description template to advertise the open roles for free using Modify the requirements according the needs of your organization or the client you are hiring for.
Marketing Executive Job Description Template

What is a Marketing Executive?

Marketing executives are responsible for developing marketing campaigns, conducting market research, managing social media accounts, and analyzing data to measure campaign effectiveness. They must have strong communication skills and a creative mindset.

A bachelor's degree in marketing, business, or a related field is typically required. Experience with digital marketing tools and platforms is often necessary.

Marketing Executive Job Description Template

Job Brief

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.


  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses


  • Proven experience as marketing executive or similar role
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • BSc/BA in marketing, business administration or relevant discipline

What does Marketing Executive do?

On a day to day basis, a Marketing Executive is responsible for executing marketing strategies and campaigns to promote a company's products or services. Here are some common tasks a Marketing Executive may perform:

  1. Planning and executing marketing campaigns: This involves brainstorming ideas, defining target audiences, creating campaign objectives, and developing strategies to reach those objectives.

  2. Conducting market research: Marketing Executives often carry out research to understand customer needs, preferences, and market trends. This may involve analyzing market data, customer feedback, and competitor analysis.

  3. Creating marketing materials: They may be responsible for designing and creating various marketing materials such as brochures, presentations, advertisements, social media content, and website copy.

  4. Managing social media and online presence: Marketing Executives typically handle social media accounts and online platforms to strengthen brand awareness and engagement. This includes posting relevant content, engaging with followers, and monitoring social media analytics.

  5. Collaborating with internal teams: They often work closely with other departments, such as sales or product development, to align marketing strategies with overall company goals. This collaboration helps ensure consistent messaging and brand image.

  6. Analyzing and reporting: Marketing Executives monitor the performance of marketing activities, collect data, and analyze results to measure the effectiveness of campaigns. They may use tools like Google Analytics or CRM software to track metrics and generate reports.

  7. Managing budgets: They are responsible for managing marketing budgets, ensuring that spending aligns with planned activities and targets.

  8. Attending meetings and industry events: Marketing Executives may attend meetings with clients, stakeholders, or team members to discuss marketing strategies, campaign progress, or new opportunities. They may also attend industry events to stay updated on the latest trends and network with professionals in their field.

These tasks may vary depending on the company, industry, and the specific role of the Marketing Executive.

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