Product Manager Job Description Template

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Product Manager Job Description Template

What is a Product Manager?

Product Managers are responsible for defining the product vision, creating a roadmap, prioritizing features, and coordinating with cross-functional teams. They ensure that the product meets market needs and aligns with the company's strategic goals.

A bachelor's degree in business, marketing, or a related field is typically required. Strong analytical skills and experience in product lifecycle management are also essential.

Product Manager Job Description Template

Job Brief

We are looking for an experienced Product Manager who is passionate about building products that customers love. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy.


  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Create buy-in for the product vision both internally and with key external partners
  • Develop product pricing and positioning strategies
  • Translate product strategy into detailed requirements and prototypes
  • Scope and prioritize activities based on business and customer impact
  • Work closely with engineering teams to deliver with quick time-to-market and optimal resources
  • Drive product launches including working with public relations team, executives, and other product management team members
  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Act as a product evangelist to build awareness and understanding
  • Represent the company by visiting customers to solicit feedback on company products and services


  • Proven work experience in product management or as an associate product manager
  • Proven track record of managing all aspects of a successful product throughout its lifecycle
  • Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
  • Solid technical background with understanding and/or hands-on experience in software development and web technologies
  • Strong problem solving skills and willingness to roll up one’s sleeves to get the job
  • Skilled at working effectively with cross functional teams in a matrix organization
  • Excellent written and verbal communication skills
  • MS/BS degree in Computer Science, Engineering or equivalent preferred

What does Product Manager do?

A Product Manager is responsible for the strategy, development, and successful launch of a product or a feature. On a day to day basis, a Product Manager typically performs the following tasks:

  1. Market research: Conducting market research and competitive analysis to identify market trends, customer needs, and potential opportunities. This involves collecting and analyzing data, conducting customer interviews, and staying informed about industry developments.

  2. Product strategy: Defining the vision, goals, and roadmap for the product. This includes prioritizing features, setting milestones, and aligning the product with the overall business objectives.

  3. Requirement gathering: Collaborating with stakeholders, such as customers, engineers, designers, and sales teams, to gather requirements and understand user needs. This involves analyzing feedback, prioritizing requests, and refining the product backlog.

  4. Product development: Working closely with cross-functional teams, such as design, engineering, and quality assurance, to develop and deliver the product. This includes creating user stories, wireframes, and prototypes, as well as ensuring timely development and high-quality implementation.

  5. Product launch: Planning and executing the successful launch of the product or feature. This involves coordinating marketing activities, creating go-to-market strategies, and monitoring the product's performance after launch.

  6. Product performance analysis: Analyzing the product's success and impact through quantitative and qualitative data. This includes tracking key performance indicators (KPIs), analyzing user feedback and behavior, and identifying areas for improvement.

  7. Stakeholder communication: Communicating with various stakeholders, internally and externally, to ensure alignment and transparency. This involves conducting meetings, providing updates, and addressing concerns or questions.

  8. Continuous improvement: Constantly seeking ways to improve the product, processes, and workflows. This includes gathering and implementing feedback from customers and internal teams, staying updated on industry best practices, and adapting strategies based on market dynamics.

Overall, a Product Manager wears many hats and is responsible for driving the overall success of the product throughout its lifecycle.

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