Associate Brand Manager Job Description

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Associate Brand Manager

Associate Brand Manager responsibilities

  • Conducting research to identify market trends and target customers’ preferences
  • Creating marketing plans to increase brand awareness
  • Ensuring brand presence in online and offline channels

Associate Brand Manager Job Description Template

Job Brief

We are looking for an Associate Brand Manager to participate in designing and implementing effective marketing strategies to build our brand and increase customer engagement.

For this role, you will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand. You should hold a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities. If you also have previous experience analyzing consumer behavior and organizing promotional events, we would like to meet you.

Ultimately, you will help establish our brand in the market in a way that customers easily identify and select our company’s products and services.


  • Conduct research to identify market trends and target customers’ preferences
  • Create marketing plans to increase brand awareness
  • Ensure strong brand presence in online and offline channels
  • Review packaging and positioning of products and suggest improvements
  • Research competition and identify opportunities for growth
  • Design advertising campaigns for new products/services
  • Report to the Brand Manager on the results of advertising campaigns
  • Coordinate with the Product Marketing Manager to ensure consistency with the product line strategy
  • Assist in developing effective media campaigns and choosing appropriate distribution channels
  • Update the pricing of products to align with the company’s long-term objectives
  • Participate in organizing promotional events to positively present our company


  • Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role
  • Experience with product pricing, packaging and positioning
  • Familiarity with distribution channels and media marketing campaigns
  • Knowledge of digital marketing tools and techniques
  • Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
  • Excellent communication skills
  • Creativity
  • BSc in Marketing, Communication, Business Administration or related field

Associate Brand Manager Job Description Examples

Associate Brand Manager, Metabolics • Danone

About the job

The Associate Brand Manager (ABM), Metabolics will play a key role in assisting the Senior Brand Manager in developing and implementing the strategic marketing plan for the Metabolics Category - a specialized range of metabolic formulas for people with inborn errors of metabolism. The Nutricia team is located in Rockville, MD but this role is open to fully remote work...

The ABM...

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Associate Brand Manager • Champion Petfoods

Seize this rare career opportunity to join the hottest industry in CPG and help pets thrive every day. In 2021, Total Pet Food sales topped 29 billion dollars- growing 14% from the previous year. At Champion Petfoods, the makers of ORIJEN and ACANA, we are poised for success as a global leader in premium pet nutrition. We are looking for an Associate Brand Manager to join the marketing team of....

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Associate Brand Manager • GSK

Site Name: USA - New Jersey - Warren

Posted Date: May 10 2022...

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness? If so, this Product Brand Management Cx Manager role could be an exciting opportunity to explore.

As a Product Brand Management Cx Manager, you will be responsible for the effective deployment of ...

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Associate Brand Manager - CPG Food • CSG Talent

Leading Food CPG

Virginia Based...

As a Marketing Team member, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in the business. You will work on a leading brand, collaborate cross-functionally across the company from sales team to business management operations to deliver the best product to customers and ...

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