Associate Brand Manager Job Description

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Associate Brand Manager

Associate Brand Manager responsibilities

  • Conducting research to identify market trends and target customers’ preferences
  • Creating marketing plans to increase brand awareness
  • Ensuring brand presence in online and offline channels

Associate Brand Manager Job Description Template

Job Brief

We are looking for an Associate Brand Manager to participate in designing and implementing effective marketing strategies to build our brand and increase customer engagement.

For this role, you will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand. You should hold a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities. If you also have previous experience analyzing consumer behavior and organizing promotional events, we would like to meet you.

Ultimately, you will help establish our brand in the market in a way that customers easily identify and select our company’s products and services.


  • Conduct research to identify market trends and target customers’ preferences
  • Create marketing plans to increase brand awareness
  • Ensure strong brand presence in online and offline channels
  • Review packaging and positioning of products and suggest improvements
  • Research competition and identify opportunities for growth
  • Design advertising campaigns for new products/services
  • Report to the Brand Manager on the results of advertising campaigns
  • Coordinate with the Product Marketing Manager to ensure consistency with the product line strategy
  • Assist in developing effective media campaigns and choosing appropriate distribution channels
  • Update the pricing of products to align with the company’s long-term objectives
  • Participate in organizing promotional events to positively present our company


  • Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role
  • Experience with product pricing, packaging and positioning
  • Familiarity with distribution channels and media marketing campaigns
  • Knowledge of digital marketing tools and techniques
  • Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
  • Excellent communication skills
  • Creativity
  • BSc in Marketing, Communication, Business Administration or related field

Associate Brand Manager Job Description Examples

Associate Brand Manager • Shell


Consumers receive 5,000+ messages a day. Standing out in a world where reach is plentiful, but attention is scarce is a challenge AND an opportunity. The Associate Brand Manager for Jiffy Lube has the opportunity to bring to life a new brand vision, advertising and innovation to recruit the next generation of consumers to the brand...

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Associate Brand Manager • Funrise

Associate Brand Manager

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For over 30 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to create fun for kids of all ages by building impactful brands through innovation, creativity and imagination. We strive towards excellence in all we do to ensure our products are enjoyed by consume...

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Associate Brand Manager • Champion Petfoods

Seize this rare career opportunity to join the hottest industry in CPG and help pets thrive every day. In 2021, Total Pet Food sales topped 29 billion dollars- growing 14% from the previous year. At Champion Petfoods, the makers of ORIJEN and ACANA, we are poised for success as a global leader in premium pet nutrition. We are looking for an Associate Brand Manager to join the marketing team of....

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Associate Brand Manager. Job in Bridgeview Gr8Jobs • Conagra Brands

The Role:

As the Associate Brand Manager, you will have a strong analytic foundation and in-depth knowledge of P&L interdependencies to identify and evaluate key business issues and drivers...

You will analyze and interpret market data to take advantage of opportunities and minimize adverse trends, and identify data driven demand signals to generate business growth opportunities

Reporting in...

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