Associate Brand Manager Job Description

Associate Brand Manager duties and responsibilities

Conducting research to identify market trends and target customers’ preferences
Creating marketing plans to increase brand awareness
Ensuring brand presence in online and offline channels

Associate Brand Manager Job Description Template

Job Brief

We are looking for an Associate Brand Manager to participate in designing and implementing effective marketing strategies to build our brand and increase customer engagement.

For this role, you will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand. You should hold a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities. If you also have previous experience analyzing consumer behavior and organizing promotional events, we would like to meet you.

Ultimately, you will help establish our brand in the market in a way that customers easily identify and select our company’s products and services.

Responsibilities

Conduct research to identify market trends and target customers’ preferences
Create marketing plans to increase brand awareness
Ensure strong brand presence in online and offline channels
Review packaging and positioning of products and suggest improvements
Research competition and identify opportunities for growth
Design advertising campaigns for new products/services
Report to the Brand Manager on the results of advertising campaigns
Coordinate with the Product Marketing Manager to ensure consistency with the product line strategy
Assist in developing effective media campaigns and choosing appropriate distribution channels
Update the pricing of products to align with the company’s long-term objectives
Participate in organizing promotional events to positively present our company

Requirements

Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role
Experience with product pricing, packaging and positioning
Familiarity with distribution channels and media marketing campaigns
Knowledge of digital marketing tools and techniques
Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
Excellent communication skills
Creativity
BSc in Marketing, Communication, Business Administration or related field

Last Updated 09 Jan, 2023

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YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer...To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Op...