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We are looking for an Associate Brand Manager to participate in designing and implementing effective marketing strategies to build our brand and increase customer engagement.
For this role, you will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand. You should hold a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities. If you also have previous experience analyzing consumer behavior and organizing promotional events, we would like to meet you.
Ultimately, you will help establish our brand in the market in a way that customers easily identify and select our company’s products and services.
An Associate Brand Manager typically handles various responsibilities related to brand management on a day-to-day basis. Here are some of the tasks they might perform:
Analyzing data: They might spend time analyzing market research data to understand consumer behavior, market trends, and competitive insights. This analysis helps them make informed decisions about brand positioning and marketing strategies.
Developing marketing campaigns: They are involved in developing and executing marketing campaigns to promote the brand. This might include planning advertising activities, working with creative agencies, and monitoring campaign performance.
Managing social media presence: They often manage the brand's social media presence by creating and scheduling content, responding to customer queries and comments, and monitoring the performance of social media campaigns.
Monitoring brand performance: They track sales and market share performance regularly to evaluate the overall health of the brand. This includes analyzing data from various sources like point-of-sale systems and market research reports.
Collaborating with cross-functional teams: They work closely with teams across departments such as sales, product development, and finance. This collaboration helps ensure consistent brand messaging and alignment of strategies.
Conducting competitive analysis: They keep an eye on competitor activities, pricing strategies, and product launches. This knowledge helps them develop strategies to stay ahead in the market.
Planning and executing brand events: They might organize and manage events such as product launches, trade shows, and sponsorship activities to enhance brand awareness and engage with potential customers.
Monitoring and responding to customer feedback: They collect and analyze customer feedback, including online reviews and customer satisfaction surveys. Responding to customer inquiries and addressing issues promptly is crucial to maintaining a positive brand image.
Budget management: They might be responsible for managing the brand's budget for marketing activities, ensuring that allocated funds are used effectively and providing regular reports on expenditure and ROI.
Reporting: They prepare regular reports and presentations to share brand performance updates with management and key stakeholders. This includes analyzing key metrics and providing insights for decision-making.
It is important to note that the specific responsibilities of an Associate Brand Manager may vary depending on the industry, company size, and specific brand strategies.
General Summary:
This individual is a part of the marketing team, and will serve as the product management lead for one or multiple brands’ marketing efforts. Executes specific tasks and manages projects within brand strategy in support of marketing objectives. This position is responsible for assisting in the development and implementation of marketing plans to drive volume and profitability ...
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer...To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Op...
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