Product Marketing Manager Job Description Template

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Product Marketing Manager Job Description Template

What is a Product Marketing Manager?

Product Marketing Managers are responsible for developing marketing strategies, conducting market research, creating product messaging, and coordinating product launches. They ensure that the product meets the needs of the target audience and stands out in the market.

A bachelor's degree in marketing, business, or a related field is typically required. Strong analytical skills and experience in product management are also essential.

Product Marketing Manager Job Description Template

Job Brief

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.


  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers


  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

What does Product Marketing Manager do?

A Product Marketing Manager is responsible for promoting and driving awareness of a company's products or services. On a day-to-day basis, they typically perform the following tasks:

  1. Market research: They conduct market research to understand customer preferences, analyze competition, and identify potential opportunities or gaps in the market.

  2. Customer analysis: They identify target customer segments, gather insights about their needs and preferences through surveys or interviews, and create customer personas.

  3. Messaging and positioning: They develop compelling messaging and positioning strategies to differentiate the product from competitors and highlight its unique value propositions.

  4. Content creation: They create marketing collateral such as sales presentations, product datasheets, website copy, case studies, and product videos to effectively communicate the benefits and features of the product.

  5. Go-to-market strategy: They collaborate with cross-functional teams, including sales, product management, and marketing communications, to develop go-to-market plans and ensure alignment across all departments.

  6. Product launch: They organize and execute product launches, including creating launch assets, coordinating internal training, and conducting external product announcements.

  7. Sales enablement: They work closely with the sales team to provide them with the necessary tools, training, and resources to effectively sell the product. This may include product training sessions, sales presentations, competitive intelligence, and sales collateral.

  8. Performance analysis: They track and analyze the success of marketing initiatives and product performance, using metrics such as conversion rates, customer feedback, and sales data. They identify areas of improvement and make data-driven recommendations to optimize marketing strategies.

  9. Cross-functional collaboration: They collaborate with various teams, including product management, sales, customer success, and marketing communications, to ensure a cohesive and effective product marketing strategy.

Overall, a Product Marketing Manager is responsible for driving product success by effectively promoting it to the intended target audience and ensuring alignment across the organization.

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