Product Marketing Manager Job Description

Use this Product Marketing Manager job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Product Marketing Manager

Product Marketing Manager responsibilities

  • Studying the company’s products and their benefits for users
  • Developing effective marketing strategies and plans
  • Working with design, acquisition and other teams to promote products

Product Marketing Manager Job Description Template

Job Brief

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

Product Marketing Manager Job Description Examples

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Product Marketing Manager, Coursera for Campus • Coursera

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Product Marketing Manager - NY/US remote • DoControl

DoControl is seeking a passionate and experienced Product Marketing Manager to join our growing team! Reporting to the Director of Product Marketing, you will develop your skills to act as a subject matter expert for our cutting edge Software as a Service (SaaS) application security solution. This is an exciting opportunity in a rapidly growing area focused on securing the mission critical SaaS...

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Product Marketing Manager, Financial Services, North America • Facebook App

Meta seeks a product marketing professional with a strong background in marketing and project management to lead go-to-market strategy for our advertising solutions for our largest Financial Services partners in North America. The candidate must have experience working with product development & sales channels to drive successful product growth in a fast-paced Internet or online marketing... co...

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