Product Marketing Manager Job Description Template

What is a Product Marketing Manager?

Product Marketing Managers are responsible for developing marketing strategies, conducting market research, creating product messaging, and coordinating product launches. They ensure that the product meets the needs of the target audience and stands out in the market.

A bachelor's degree in marketing, business, or a related field is typically required. Strong analytical skills and experience in product management are also essential.

Product Marketing Manager Job Description Template

Job Brief

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

Study company products
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers