Digital Marketing Director Job Description Template

Use this Digital Marketing Director job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Digital Marketing Director Job Description Template


Job Brief

We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.


  • Build our digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs and prepare budget
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments


  • Proven work experience as a Digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field

What does Digital Marketing Director do?

A Digital Marketing Director is responsible for planning, implementing, and managing all digital marketing efforts for a company. On a day-to-day basis, their responsibilities may include:

  1. Strategy development: Creating and implementing a comprehensive digital marketing strategy aligned with the company's overall goals and objectives.

  2. Campaign management: Planning and executing digital marketing campaigns across various channels, such as search engine marketing (SEM), social media advertising, email marketing, content marketing, and display advertising.

  3. Data analysis: Collecting and analyzing data from various digital marketing channels to measure the effectiveness of campaigns, identify trends, and make data-driven decisions for optimization.

  4. Team management: Leading and managing a team of digital marketing professionals, overseeing their work, providing guidance, and ensuring projects are executed effectively and on time.

  5. Budgeting and forecasting: Managing the digital marketing budget, allocating resources effectively, and forecasting future spending based on campaign goals and expected return on investment (ROI).

  6. Collaboration with other teams: Working closely with other departments, such as sales, product development, and creative teams, to ensure digital marketing efforts are aligned with overall business objectives.

  7. Staying up-to-date with industry trends: Continuously monitoring industry trends, emerging technologies, and best practices in digital marketing to stay ahead of the competition and suggest innovative strategies.

  8. Vendor management: Evaluating and managing relationships with external vendors, agencies, and technology providers to ensure effective execution of digital marketing initiatives.

  9. Reporting and communication: Preparing regular reports and presentations to communicate digital marketing performance, key findings, and recommendations to senior management and stakeholders.

  10. Continuous learning: Engaging in professional development activities, attending conferences, workshops, and webinars to enhance knowledge and skills in the ever-evolving field of digital marketing.

Digital Marketing Director Job Description Examples

Director, Digital Marketing-D2C• Carhartt

Position Summary

The Director of Digital Marketing (Performance Media) is instrumental to the success of Carhartt’s D2C business and quality growth. This role will be responsible for developing the strategic roadmap and executing Carhartt’s Digital Marketing strategy and the operational management of all Digital channels to drive customer acquisition and retention, site traffic, and revenue fo...

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Director Of Digital Marketing• Fellowship of Christian Athletes

Job Description

The Director of Digital Marketing tells the story of FCA to coaches, athletes, volunteers, and donors through our main digital platforms. As FCA seeks to reach every coach and athlete for Jesus Christ, this position's main objective is to provide expertise in digital marketing and content journeys to help audiences connect and take an action with us. This role sees each digital...

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Digital Marketing Director• FlowerHire

An up-and-coming cannabis retail operator in NYC is looking for a Director of Digital Marketing as they prepare to launch their first store. We are looking for a high-energy marketing leader with a skill set in programmatic marketing, digital and social marketing, as well as experience managing an agency for all outsourced marketing work. This is a huge opportunity to get in on the ground floor...

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Director, Digital Marketing (Remote)• Big Health

Our MissionAt Big Health, our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. Our digital therapeutics — Daylight for anxiety, and Sleepio for insomnia — are available anytime and anywhere to help people overcome their mental health issues...In pursuit of our mission, we’ve pioneered the first a...

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