Digital Marketing Director Job Description

Use this Digital Marketing Director job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Digital Marketing Director

Digital Marketing Director responsibilities


Digital Marketing Director Job Description Template

Job Brief

We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.


  • Build our digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs and prepare budget
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments


  • Proven work experience as a Digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field

Digital Marketing Director Job Description Examples

Digital Marketing Director • Curran Financial Partners

Digital Marketing Director

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Digital Marketing Director • Cyberwoven

Who are you?

You are an experienced Digital Marketing professional who has more than five (5) years of marketing and communications experience. You are a strategic thinker who loves to build and develop both processes, and people. You have a keen interest in working with a positive culture organization that is both fast-paced and people-centric...

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Senior Director, Digital Marketing - Charlotte, NC • XPO Logistics

Solutions driven success.

XPO is a top ten global provider of transportation services, with a highly integrated network of people, technology and physical assets. At XPO Logistics, we look for employees who like a challenge and can communicate effectively in all situations. We want to leverage your skills and years of experience to drive positive results while ensuring a bright future for... y...

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Director, Digital Marketing • Greystar

The Digital Marketing Director is a critical role who will partner directly with the Sr. Director of Digital Marketing in a newly created National Marketing Center of Excellence (COE) agile Digital Team. The COE for Digital Marketing is a nationally focused team of five that is on pace to grow exponentially in 2022. Greystar has adopted an effective agile modern process that increases the speed...

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