Brand Manager Job Description

Use this Brand Manager job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Brand Manager

What does Brand Manager do?

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.

Ultimately, you’ll help us improve our company’s reputation and drive growth.

Brand Manager responsibilities

  • Analyzing our brand positioning and consumer insights
  • Helping shape and communicate our vision and mission
  • Translating brand elements into plans and go-to-market strategies

Brand Manager Job Description Template

Job Brief

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.


  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics


  • Proven working experience as Brand Manager or Associate Brand Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field

Brand Manager Job Description Examples

Brand Manager • Atmosfy


As a Brand Manager, you will be responsible for implementing structure and governance around our branding architecture and initiatives across our businesses. Partnering closely with the marketing and communications team, you’ll drive and implement strategic brand initiatives within Atmosfy...


Discover the world's best experiences through live video. Atmosfy is used i...

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Brand Manager - Consumer Goods • Compri Consulting

Seeking a Global Brand Manager for a direct hire position. This person will report to the Director of Marketing and lead a small team of Associate Brand Managers. The ideal candidate will have experience managing marketing campaigns from conception to conclusion and handling rebranding / standardization efforts.


-Brand management experience.

-Demonstrated experience managing mult...

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Marketing Manager - 100% remote • Halborn

About Halborn

In 2021, the global cryptocurrency and Web3 industry lost over $3B equivalent in crypto from hacks. Founded in 2019, Halborn was born to solve the slew of adversarial problems unique to the cryptocurrency industry including but not limited to breaches, social engineering, stolen private keys, and economic hacks. Halborn’s clientele are top 50 layer 1’s blockchain protocols, DeFi ...

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Marketing Brand Manager • Vista Outdoor

Job DescriptionOur Overland Park, KS location is seeking a Marketing Brand Manager to add to our Shooting Accessories team. The Brand Marketing Manager is responsible for: designing and executing market strategies and tactics for individual brands to meet organizational goals. The Manager will report to the Global Product Lane Director for Shooting Accessories. The position is responsible for....

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