Brand Manager Job Description Template

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Brand Manager Job Description Template

Job Brief

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.


  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics


  • Proven working experience as Brand Manager or Associate Brand Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field

What does Brand Manager do?

A Brand Manager is responsible for overseeing and promoting a company's branding efforts. On a day-to-day basis, a Brand Manager typically engages in the following activities:

  1. Developing Brand Strategies: Brand Managers work on developing and implementing brand strategies to increase brand visibility, improve brand loyalty, and differentiate the company from its competitors.

  2. Market Research: They conduct market research to understand consumer trends, competitor activities, and industry developments. This helps them identify opportunities and challenges, and make informed decisions regarding the brand.

  3. Creating Marketing Campaigns: Brand Managers collaborate with marketing teams to develop and execute marketing campaigns that align with the brand's messaging and objectives. They oversee the creation of advertising materials, digital content, and other promotional activities.

  4. Managing Brand Identity: They ensure consistency and accuracy in the use of brand elements across various marketing channels and platforms. This includes maintaining brand guidelines and standards and approving brand-related materials.

  5. Monitoring Social Media: Brand Managers monitor social media platforms to track brand mentions, engage with consumers, handle customer queries or complaints, and gather insights about consumer perceptions and preferences.

  6. Tracking Performance: They analyze the effectiveness of brand campaigns, measure brand awareness, and evaluate key performance indicators (KPIs) to assess the impact of branding activities. This helps them identify areas for improvement and make data-driven decisions.

  7. Collaborating with Cross-functional Teams: Brand Managers work closely with other teams, such as product development, sales, and customer service, to ensure brand consistency and alignment across all touchpoints. They collaborate to develop new products, launch campaigns, and address customer needs.

  8. Budgeting and Financial Planning: They manage budgets allocated for branding initiatives and ensure optimal utilization of resources. Brand Managers also evaluate the return on investment (ROI) of branding activities.

  9. Tracking Industry Trends: Brand Managers stay updated with industry trends, technological advancements, and changes in consumer behavior. They utilize this knowledge to identify emerging branding opportunities and make strategic recommendations.

Overall, a Brand Manager plays a vital role in building and maintaining a strong brand presence, shaping the brand's perception, and driving customer engagement and loyalty.