Brand Manager Job Description Template
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What is a Brand Manager?
Brand managers are responsible for developing brand strategies, managing marketing campaigns, analyzing market trends, and ensuring brand consistency. They work to enhance brand awareness and drive customer engagement.
A bachelor's degree in marketing, business, or a related field is typically required. Strong analytical skills and experience in brand management are also essential.
Brand Manager Job Description Template
Job Brief
We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
Responsibilities
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Requirements
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
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