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Visual Merchandiser Job Description

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Visual Merchandiser

Visual Merchandiser responsibilities

  • Defining, designing and implementing a creative visual merchandising strategy
  • Creating appealing and eye-catching visual displays that lead the customer through the entire store
  • Producing window displays, signs, interior displays, floor plans and special promotions displays

Visual Merchandiser Job Description Template

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Job Brief

We are looking for a creative retail Visual Merchandiser to increase sales, get buyer’s attention and to provide an excellent in-store experience.

The goal is to use visual merchandising to convert window shoppers into prospects, drive branding and sales objectives and maximize profitability.

Responsibilities

  • Define, design and implement a creative visual merchandising strategy
  • Create appealing and eye-catching visual displays that lead the customer through the entire store
  • Produce window displays, signs, interior displays, floor plans and special promotions displays
  • Identify key messages and set a clear image of the end result
  • Come up with, revise and present design ideas with assistant merchandisers
  • Act in alignment to the organization’s culture, products, image and target market
  • Monitor costs and work within budget
  • Oversee the production and brief staff on arranging displays
  • Change displays to promote new product launches and reflect festive or seasonal themes
  • Liaise with suppliers and source elements
  • Research lifestyle, demographics and design trends

Requirements

  • Proven work experience as a Visual Merchandiser or Visual Manager
  • Demonstrable visual design skills with a strong retail merchandising portfolio
  • Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilisation
  • Proficiency in Photoshop, Illustrator, or other visual design tools
  • Knowledge of current visual merchandising trends and best practices
  • Proficiency in MS Office
  • Creative and innovative thinker
  • Ability to analyze sales merchandising reports and survey results
  • BS degree in visual merchandising, fashion merchandising, exhibition design, visual communications or similar

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