Visual Merchandiser Job Description Template

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Visual Merchandiser Job Description Template

Job Brief

We are looking for a creative retail Visual Merchandiser to increase sales, get buyer’s attention and to provide an excellent in-store experience.

The goal is to use visual merchandising to convert window shoppers into prospects, drive branding and sales objectives and maximize profitability.


  • Define, design and implement a creative visual merchandising strategy
  • Create appealing and eye-catching visual displays that lead the customer through the entire store
  • Produce window displays, signs, interior displays, floor plans and special promotions displays
  • Identify key messages and set a clear image of the end result
  • Come up with, revise and present design ideas with assistant merchandisers
  • Act in alignment to the organization’s culture, products, image and target market
  • Monitor costs and work within budget
  • Oversee the production and brief staff on arranging displays
  • Change displays to promote new product launches and reflect festive or seasonal themes
  • Liaise with suppliers and source elements
  • Research lifestyle, demographics and design trends


  • Proven work experience as a Visual Merchandiser or Visual Manager
  • Demonstrable visual design skills with a strong retail merchandising portfolio
  • Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilisation
  • Proficiency in Photoshop, Illustrator, or other visual design tools
  • Knowledge of current visual merchandising trends and best practices
  • Proficiency in MS Office
  • Creative and innovative thinker
  • Ability to analyze sales merchandising reports and survey results
  • BS degree in visual merchandising, fashion merchandising, exhibition design, visual communications or similar

What does Visual Merchandiser do?

A Visual Merchandiser is responsible for creating visually appealing displays and arrangements in retail stores to attract customers and drive sales. On a day-to-day basis, a Visual Merchandiser may perform tasks such as:

  1. Planning and designing store layouts: This involves working with store layouts and fixtures to create an engaging shopping environment. The Visual Merchandiser may consider product placement, signage, lighting, and other visual elements to optimize sales.

  2. Setting up displays: The Visual Merchandiser will physically set up displays, arranging products in an aesthetically pleasing manner. They may use props, mannequins, and other visual aids to enhance the display.

  3. Merchandising and product placement: The Visual Merchandiser will regularly update and re-arrange merchandise to ensure that products are properly displayed and easily accessible to customers. This could involve rotating stock, highlighting seasonal items, or promoting new arrivals.

  4. Creating visual guidelines: The Visual Merchandiser may collaborate with the marketing or buying team to create visual guidelines or planograms to standardize displays across multiple stores. These guidelines ensure consistency and brand representation.

  5. Analyzing sales data: The Visual Merchandiser may analyze sales data and customer feedback to assess the effectiveness of different displays and make data-driven decisions about future visual merchandising strategies.

  6. Maintaining stock levels: The Visual Merchandiser may work closely with the store inventory team to monitor stock levels and ensure that displays are adequately replenished. They may also identify slow-moving or non-selling items and reposition them for better visibility.

  7. Training and communication: The Visual Merchandiser may train store staff on visual merchandising techniques and communicate any changes or updates to the team. They may also work closely with store managers and buyers to align merchandising efforts with overall store goals.

Overall, a Visual Merchandiser plays a crucial role in creating an attractive and engaging shopping experience for customers, ultimately driving sales and enhancing the brand image of the store.