Sales Manager Job Description Template

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Sales Manager Job Description Template

What is a Sales Manager?

Sales Managers are responsible for overseeing the sales team, developing sales strategies, setting sales targets, and analyzing sales data. They ensure that the sales team meets its goals and maintains customer satisfaction.

A bachelor's degree in business administration or a related field is typically required. Strong leadership and communication skills are essential for this role.

Sales Manager Job Description Template

Job Brief

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative. You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.


  • Achieve growth and hit sales targets by successfully managing the sales team
  • Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
  • Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
  • Present sales, revenue and expenses reports and realistic forecasts to the management team
  • Identify emerging markets and market shifts while being fully aware of new products and competition status


  • BS/MS degree in business administration or a related field
  • Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets
  • Committed to continuous education through workshops, seminars and conferences
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
  • Proven ability to drive the sales process from plan to close
  • Strong business sense and industry expertise
  • Excellent mentoring, coaching and people management skills

What does Sales Manager do?

A Sales Manager handles a range of responsibilities on a day-to-day basis to drive sales and achieve revenue goals. Some typical tasks involved in their role may include:

  1. Setting sales targets: Defining sales objectives in line with overall business goals and creating a plan to achieve them.

  2. Developing sales strategies: Analyzing market trends, consumer behavior, and competitor activities to develop effective sales strategies and tactics.

  3. Managing the sales team: Overseeing a team of sales representatives, assigning territories, setting sales quotas, and providing guidance and support to ensure their success.

  4. Monitoring sales performance: Tracking sales metrics and key performance indicators (KPIs) to evaluate individual and team performance, identifying areas for improvement, and taking corrective actions as needed.

  5. Conducting sales meetings: Organizing and leading regular sales meetings to discuss progress, review sales strategies, share best practices, and provide product or service updates.

  6. Generating leads and closing deals: Actively participating in the sales process, from generating leads to closing deals, by engaging with potential clients, addressing their needs, negotiating prices, and closing sales.

  7. Building and managing relationships: Nurturing relationships with key clients, partners, and stakeholders to maintain customer satisfaction, improve customer retention, and explore potential cross-selling or upselling opportunities.

  8. Conducting market research: Staying updated on market trends, industry developments, and customer preferences through market research, surveys, competitive analysis, and customer feedback.

  9. Collaborating with other departments: Collaborating with marketing, finance, customer service, and product development teams to align sales objectives and strategies, resolve customer issues, and ensure a seamless customer experience.

  10. Reporting and analysis: Complying sales reports, forecasting future sales, analyzing sales data, and presenting insights and recommendations to senior management for decision-making.

Please note that the specific tasks and responsibilities of a Sales Manager may vary depending on the industry, company size, and organizational structure.

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