Sales Assistant Job Description Template

Use this Sales Assistant job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Sales Assistant Job Description Template

Job Brief

We are looking for a competitive retail Sales Assistant to help customers identify and purchase products they desire. Sales Assistant duties include selling, restocking and merchandising. The goal is to provide high class customer service and to increase company’s growth and revenue through sales maximisation.


  • Ensure high levels of customer satisfaction through excellent sales service
  • Maintain outstanding store condition and visual merchandising standards
  • Maintain a fully stocked store
  • Ascertain customers’ needs and wants
  • Recommend and display items that match customer needs
  • Welcome and greet customers
  • Manage point-of-sale processes
  • Actively involve in the receiving of new shipments
  • Keep up to date with product information
  • Accurately describe product features and benefits
  • Follow all companies policies and procedures


  • Proven working experience in retail sales
  • Basic understanding of sales principles and customer service practices
  • Proficiency in English
  • Track record of over-achieving sales quota
  • Solid communication and interpersonal skills
  • Customer service focus
  • Friendly, helpful, confident and engaging personality
  • Basic administration skills
  • High school degree

What does Sales Assistant do?

A Sales Assistant's day-to-day responsibilities can vary depending on the industry and company they work for. However, some common tasks include:

  1. Assisting customers: Sales Assistants interact with customers, understanding their needs, providing product information, and helping them make purchase decisions.

  2. Processing sales transactions: They handle sales transactions, including cash, credit card, or online payments, and issue receipts or invoices.

  3. Stocking and merchandising: Sales Assistants ensure that the store shelves are properly stocked with inventory. They organize and display products, ensuring they are attractively presented.

  4. Providing product knowledge: Sales Assistants possess detailed knowledge about the products or services they sell so that they can answer customer inquiries accurately and provide recommendations.

  5. Upselling and cross-selling: They actively promote additional products or services to customers, aiming to increase sales and meet sales targets.

  6. Handling customer complaints: Sales Assistants listen to and resolve any customer complaints or issues that arise, aiming to provide excellent customer service.

  7. Maintaining store cleanliness: They keep the store clean and organized, ensuring a pleasant shopping environment for customers.

  8. Assisting with inventory management: Sales Assistants may be responsible for conducting periodic stock checks, assisting with inventory management, and identifying any discrepancies or shortages.

  9. Collaborating with team members: They work closely with other sales team members and store managers, seeking guidance or assistance when needed.

  10. Administrative tasks: Sales Assistants may be responsible for handling administrative tasks such as filing paperwork, maintaining customer records, and updating sales reports.

Overall, a Sales Assistant plays a crucial role in creating a positive shopping experience for customers and supporting the sales team in achieving their targets.