Telesales Representative Job Description Template

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Telesales Representative Job Description Template

Job Brief

We are looking for an enthusiastic Telesales Representative to contribute in generating sales for our company. You will be responsible for closing sales deals over the phone and maintaining good customer relationships.

An effective telesales representative must be an excellent communicator and have superior people skills. They must be comfortable presenting products or services over the phone as well as dealing with complaints and doubts.

The goal is to help the company grow by bringing in customers and developing business.


  • Contact potential or existing customers to inform them about a product or service using scripts
  • Answer questions about products or the company
  • Ask questions to understand customer requirements and close sales
  • Direct prospects to the field sales team when needed
  • Enter and update customer information in the database
  • Take and process orders in an accurate manner
  • Handle grievances to preserve the company’s reputation
  • Go the “extra mile” to meet sales quota and facilitate future sales
  • Keep records of calls and sales and note useful information


  • Proven experience as telesales representative or other sales/customer service role
  • Proven track record of successfully meeting sales quota preferably over the phone
  • Good knowledge of relevant computer programs (e.g. CRM software) and telephone systems
  • Ability to learn about products and services and describe/explain them to prospects
  • Excellent knowledge of English
  • Excellent communication and interpersonal skills
  • Cool-tempered and able to handle rejection
  • Outstanding negotiation skills with the ability to resolve issues and address complaints
  • High school diploma; BSc/BA will be a plus

What does Telesales Representative do?

A Telesales Representative, also known as an Inside Sales Representative, engages in selling products or services over the phone to potential customers. On a day-to-day basis, their tasks typically include:

  1. Prospecting and Lead Generation: Researching and identifying potential leads/customers through various sources such as databases, social media, or referrals.

  2. Outbound Calls: Making a high volume of outbound sales calls to potential customers using a prepared script to introduce and pitch the product or service.

  3. Product Knowledge: Maintaining a thorough understanding of the features, benefits, and competitive advantages of the product or service being offered in order to effectively communicate with prospects and address their needs.

  4. Qualifying Leads: Asking questions and engaging in conversation to assess the suitability and interest level of prospects in order to qualify them as potential customers.

  5. Making Sales Presentations: Delivering effective and persuasive sales presentations, utilizing product demonstrations or visual aids, to educate prospects about the product or service and convert leads into sales.

  6. Handling Objections: Addressing and overcoming objections or concerns raised by potential customers in a professional and persuasive manner to maintain their interest and increase the likelihood of closing a sale.

  7. Closing Sales: Utilizing effective sales techniques and negotiation strategies to secure orders or commitments from potential customers and convert them into paying customers.

  8. Maintaining Records: Accurately documenting all sales-related activities, customer interactions, and sales progress in a CRM system or other designated software.

  9. Follow-up and Customer Service: Following up with potential customers who have shown interest but have not yet made a decision, as well as providing post-sales support to ensure a positive customer experience and foster repeat business.

  10. Meeting Targets: Working towards and achieving assigned sales targets or quotas, as well as participating in regular performance reviews and feedback sessions to enhance sales skills and improve results.

Overall, a Telesales Representative focuses on actively seeking and converting leads into sales through effective communication, product knowledge, and relationship-building skills over the phone.