Sales Associate Job Description Template

Use this Sales Associate job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Sales Associate Job Description Template

Job Brief

We are looking for a result-driven retail Sales Associate to be responsible for all sales job duties, from generating leads to closing sales.


  • Ensure high levels of customer satisfaction through excellent sales service
  • Assess customers needs and provide assistance and information on product features
  • Welcome customers to the store and answer their queries
  • Follow and achieve department’s sales goals on a monthly, quarterly and yearly basis
  • “Go the extra mile” to drive sales
  • Maintain in-stock and presentable condition assigned areas
  • Actively seek out customers in store
  • Remain knowledgeable on products offered and discuss available options
  • Process POS (point of sale) purchases
  • Cross sell products
  • Handle returns of merchandise
  • Team up with co-workers to ensure proper customer service
  • Build productive trust relationships with customers
  • Comply with inventory control procedures
  • Suggest ways to improve sales (e.g. planning marketing activities, changing the store’s design)


Sales Associate skills

  • Proven work experience as a Retail Sales Associate, Sales Representative or similar role
  • Basic understanding of sales principles and customer service practices
  • Proficiency in English
  • Basic Math skills
  • Working knowledge of customer and market dynamics and requirements
  • Track record of over-achieving sales quota
  • Hands-on experience with POS transactions
  • Familiarity with inventory procedures
  • Solid communication and interpersonal skills
  • A friendly and energetic personality with customer service focus
  • Ability to perform under pressure and address complaints in a timely manner
  • Availability to work flexible shifts
  • High school degree; BS degree in Marketing or related field would be a plus

What does Sales Associate do?

On a day-to-day basis, a Sales Associate is responsible for various tasks related to selling products or services. Here is an overview of what a Sales Associate typically does:

  1. Customer assistance: Sales Associates greet customers, assist them in finding products or services, and provide recommendations based on their needs. They answer questions, address concerns, and provide information about pricing, promotions, and product features.

  2. Product knowledge: Sales Associates stay informed about the products or services they are selling. This includes knowing the features, benefits, and specifications of the items, as well as any current or upcoming promotions or discounts.

  3. Sales transactions: They process sales transactions, including handling cash or card payments, accurately recording sales, and issuing receipts. This may also involve processing returns or exchanges according to store policies.

  4. Stock management: Sales Associates maintain clean and well-organized shelves and product displays. They ensure that products are adequately stocked, and they may unload merchandise shipments, label products, and arrange displays to attract customer attention.

  5. Upselling and cross-selling: They identify opportunities to upsell or cross-sell additional products or services to customers. This involves suggesting complementary items, offering upgrades, or informing customers about special promotions or discounts.

  6. Customer relationship management: Sales Associates build and maintain positive relationships with customers. They engage in active listening, provide personalized service, and follow up to ensure customer satisfaction. This includes handling customer complaints or concerns in a professional and timely manner.

  7. Team collaboration: Sales Associates collaborate with their colleagues and team leaders to achieve sales targets and meet store objectives. They may participate in team meetings, training sessions, or sales competitions to enhance their knowledge and skills.

  8. Inventory management: They assist in monitoring inventory levels and communicating with the stockroom or purchasing departments regarding restocking needs. They may also perform inventory counts or participate in periodic stocktaking.

  9. Store maintenance: Sales Associates contribute to maintaining a clean and safe store environment. They may undertake tasks such as dusting, tidying up displays, restocking bags or packaging materials, and ensuring that all necessary retail equipment is functioning properly.

  10. Continuous learning: Sales Associates actively engage in ongoing training and development activities to enhance their product knowledge, sales skills, and customer service abilities.

Overall, the day-to-day responsibilities of a Sales Associate revolve around providing excellent customer service, achieving sales targets, and maintaining a positive shopping experience for customers.

Looking for your next
Recruiting CRM or ATS?
Longlist has all the tools you and your team needs to become a better recruiters. From sourcing to closing, we have you covered.