Telemarketer Job Description Template

Use this Telemarketer job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Telemarketer Job Description Template

Job Brief

We are looking for an enthusiastic Telemarketer to generate sales either by cold calling or answering requests in a fast-paced environment. You will be responsible for influencing existing or potential customers to buy products or services.

A successful telemarketer must be friendly and persuasive. You must be able to understand the customer’s requirements in a short time and present solutions that meet their needs. The ideal candidate will also be patient and cool-tempered to deal with aggressiveness and complaints.

The goal is to promote business growth by expanding the company’s clientele.


  • Cold call people using a given phone directory to sell products or solicit donations
  • Answer incoming calls from prospective customers
  • Use scripts to provide information about product’s features, prices etc. and present their benefits
  • Ask pertinent questions to understand the customer’s requirements
  • Persuade the customer to buy by demonstrating how merchandise or services meet their needs
  • Record the customer’s personal information accurately in a computer system
  • Deal with complaints or doubts to safeguard the company’s reputation
  • Go the “extra mile” to meet sales quota and facilitate future sales
  • Keep records of calls and sales and record useful information


  • Proven experience as telemarketer or similar sales/customer service role
  • Proven track record of successfully meeting sales quotas preferably over the phone
  • Working knowledge of relevant computer programs (e.g. CRM software) and telephone systems
  • Excellent communication and presentation skills
  • Proficient in English
  • Skilled in negotiation and dealing with complaints
  • Persistent and results-oriented
  • Patient and able to handle customer rejection
  • High school diploma; BSc/Ba is a plus

What does Telemarketer do?

A telemarketer typically engages in several activities on a day-to-day basis. Here are some common tasks:

  1. Making outbound calls: Telemarketers spend a significant amount of time making phone calls to potential customers or clients. They may work from a prepared list of leads or cold call individuals or businesses.

  2. Pitching products or services: When speaking to potential customers, telemarketers engage in persuasive conversations to promote products or services. They highlight the benefits and features, answer questions, and handle objections.

  3. Generating leads: Telemarketers often gather contact information and qualify leads during their calls. This involves collecting relevant data such as names, email addresses, or specific preferences, which can be further used for marketing or sales purposes.

  4. Processing orders: If a telemarketer successfully convinces a customer to make a purchase, they may process the order, enter the details into a system, and arrange for payment or delivery.

  5. Maintaining records: Telemarketers must keep accurate and up-to-date records of their interactions with customers. This includes documenting calls made, outcomes, customer feedback, and any follow-up actions required.

  6. Resolving customer issues: Sometimes, telemarketers also handle customer complaints, inquiries, or issues. They strive to solve problems, offer appropriate solutions, and ensure customer satisfaction.

  7. Training and self-improvement: Continuous improvement is key to successful telemarketing. Telemarketers may participate in training sessions to enhance their knowledge of products, sales techniques, and communication skills.

It's important to note that different organizations may have specific strategies or additional tasks for telemarketers based on their industry or target market.

Looking for your next
Recruiting CRM or ATS?
Longlist has all the tools you and your team needs to become a better recruiters. From sourcing to closing, we have you covered.