Business Development Manager Job Description

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What is a Business Development Manager?

A Business Development Manager is responsible for identifying and creating opportunities for business growth, either within an existing company or through new ventures. Their main objective is to generate revenue, increase market share, and expand the customer base by building and maintaining relationships with potential clients or partners.

Business Development Managers can be found in various industries, including technology, finance, manufacturing, healthcare, consulting, and retail. Their specific tasks and responsibilities may vary depending on the industry and company they work for.

What does Business Development Manager do?

A Business Development Manager is responsible for identifying and creating new business opportunities and strategies to drive growth and increase revenue for a company. On a day-to-day basis, their tasks may include:

  1. Market research: Conducting research to identify potential new markets, customers, and competitors. This may involve analyzing market trends, customer needs, and industry developments to spot potential opportunities.

  2. Lead generation: Prospecting and identifying potential leads or clients through various methods like cold calling, networking, attending conferences, or leveraging online platforms.

  3. Relationship building: Building and maintaining relationships with key stakeholders, clients, partners, and industry influencers to establish trust and nurture long-term partnerships.

  4. Business strategy: Developing and implementing business strategies to achieve growth objectives. This may involve analyzing market data, identifying market gaps, and evaluating potential business models.

  5. Proposal and pitch creation: Preparing and delivering compelling sales pitches, proposals, and presentations to potential clients. This includes customizing proposals to meet client needs and conducting effective negotiations.

  6. Collaborating with cross-functional teams: Working closely with other departments, such as marketing, sales, and operations, to align efforts and ensure seamless execution of business development strategies.

  7. Monitoring industry trends: Keeping up with industry trends, competitors, and market dynamics to identify potential threats or opportunities. This information can be used to adjust strategies and stay ahead of the competition.

  8. Performance analysis: Analyzing sales and business performance, tracking key performance indicators (KPIs), and reporting progress to management. This helps identify areas for improvement and measure the success of business development efforts.

  9. Attending industry events: Participating in industry events, conferences, trade shows, or networking events to stay updated on industry developments and establish new contacts.

  10. Continuous learning and development: Keeping up with industry knowledge, trends, and best practices through reading, attending webinars or workshops, and seeking professional development opportunities.

It is important to note that the specific tasks and responsibilities of a Business Development Manager may vary depending on the company, industry, and their individual job description.

What skills are needed to be a Business Development Manager?

1. Sales and Negotiation Skills: Business Development Managers need excellent sales and negotiation skills to identify new business opportunities, establish relationships with clients, and close deals.

2. Industry Knowledge: A strong understanding of the industry and market trends is crucial for a Business Development Manager. This includes knowledge of competitors, customers, and relevant industry regulations.

3. Strategic Planning: The ability to develop and implement effective business development strategies is essential. Business Development Managers need to analyze market opportunities, set achievable goals, and create actionable plans to achieve them.

4. Communication and Presentation Skills: Effective communication and presentation skills are necessary for Business Development Managers to engage with clients, convey the value proposition of products/services, and negotiate deals. Clear and persuasive communication is essential for building strong relationships.

5. Relationship Building: Building and maintaining relationships with clients is vital for business growth. Business Development Managers should possess strong interpersonal skills to establish trust, manage client expectations, and drive long-term customer loyalty.

6. Analytical Skills: The ability to analyze market trends, identify potential opportunities, and make data-driven decisions is critical for Business Development Managers. They should be able to gather and interpret relevant data to support business growth strategies.

7. Problem-solving: Business Development Managers often face challenges and obstacles during the business development process. Strong problem-solving skills are necessary to identify solutions, overcome roadblocks, and adapt to changing market dynamics.

8. Networking: Successful Business Development Managers are proactive networkers. They should actively seek out opportunities to meet potential clients, partners, and industry experts. Networking helps expand their professional connections and opens doors to new business prospects.

9. Leadership and Team Management: Business Development Managers may lead a team of sales professionals or work closely with other departments. Leadership skills and the ability to effectively manage teams are important for achieving revenue targets and aligning the team's efforts towards common goals.

10. Adaptability: The business landscape is ever-changing, and Business Development Managers should be adaptable to new market conditions, emerging technologies, and evolving customer needs. This flexibility allows for quick adjustment of business strategies as needed.

Business Development Manager

Business Development Manager duties and responsibilities

Top Duties of a Business Development Manager:

  1. Identifying and pursuing new business opportunities: This includes conducting market research, analyzing industry trends, and identifying potential target markets and clients to expand the company's customer base.

  2. Building and maintaining strategic partnerships: A business development manager is responsible for establishing and nurturing relationships with key partners, such as suppliers, distributors, and other industry stakeholders, to leverage their network and resources for mutual business growth.

  3. Negotiating and closing business deals: The role involves engaging in contract negotiations, preparing sales proposals, and closing deals with new clients. This includes understanding client needs, presenting solutions, and demonstrating the value and benefits of the company's products or services.

  4. Developing and implementing business growth strategies: Business development managers are responsible for developing strategic plans to achieve company growth objectives. This includes setting performance targets, creating new sales and marketing strategies, and implementing effective business development processes.

  5. Monitoring market trends and competitive intelligence: Keeping abreast of market trends, competitor activities, and industry developments is crucial to identify potential opportunities and mitigate risks. Business development managers need to monitor industry news, attend conferences, and conduct competitor analysis.

  6. Collaborating with internal teams: Effective collaboration with various departments, such as sales, marketing, and product development, is essential. Business development managers need to align efforts, share market insights, and coordinate resources to ensure successful execution of business strategies.

  7. Maintaining client relationships: Building and nurturing strong client relationships is vital for repeat business and customer loyalty. Business development managers should engage with existing clients, understand their evolving needs, and provide ongoing support to strengthen long-term partnerships.

Qualifications required to be Business Development Manager

The qualifications required for a Business Development Manager may vary depending on the company and industry, but some common qualifications include:

  1. Education: A bachelor's degree in business, marketing, finance, or a related field is often required. A master's degree in business administration (MBA) or a relevant field can be beneficial.

  2. Experience: Typically, several years of experience in a business development or sales role is necessary. This may include experience in a specific industry or market, as well as a track record of successful business development initiatives.

  3. Knowledge and skills: A strong understanding of business development strategies, sales techniques, and market analysis is essential. In addition, excellent communication, negotiation, and interpersonal skills are important for building relationships and closing deals. Knowledge of relevant industry trends and the ability to identify new business opportunities are also valuable.

  4. Leadership abilities: Business Development Managers often lead teams or collaborate with multiple departments. Leadership skills, including the ability to motivate and manage a team, are important for success in this role.

  5. Strategic thinking: Business Development Managers need to be able to think strategically to identify new opportunities and develop effective business development plans. They should be able to analyze data, identify trends, and make informed decisions.

  6. Results-oriented: Business Development Managers are responsible for driving growth and achieving targets. Having a results-oriented mindset, being self-motivated, and being able to work under pressure are important qualities in this role.

It's worth noting that these qualifications can vary depending on the specific industry and the requirements of the company.

Business Development Manager Job Description Template


Job Brief

We are looking for an ambitious and energetic Business Development Manager to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy.

The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.


  • Develop a growth strategy focused both on financial gain and customer satisfaction
  • Conduct research to identify new markets and customer needs
  • Arrange business meetings with prospective clients
  • Promote the company’s products/services addressing or predicting clients’ objectives
  • Prepare sales contracts ensuring adherence to law-established rules and guidelines
  • Keep records of sales, revenue, invoices etc.
  • Provide trustworthy feedback and after-sales support
  • Build long-term relationships with new and existing customers
  • Develop entry level staff into valuable salespeople


  • Proven working experience as a business development manager, sales executive or a relevant role
  • Proven sales track record
  • Experience in customer support is a plus
  • Proficiency in MS Office and CRM software (e.g. Salesforce)
  • Proficiency in English
  • Market knowledge
  • Communication and negotiation skills
  • Ability to build rapport
  • Time management and planning skills
  • BSc/BA in business administration, sales or relevant field

What are some qualities of a good Business Development Manager?

A good Business Development Manager possesses a unique combination of skills and personal qualities that enable them to excel in their role. Firstly, strong communication skills are essential for building and maintaining relationships with clients, partners, and colleagues. They must be able to articulate ideas clearly and persuasively, negotiate deals effectively, and present a compelling vision for growth. Additionally, they need to have excellent analytical skills to identify market trends, opportunities, and risks. This involves conducting market research, analyzing data, and making informed decisions. Furthermore, a good Business Development Manager should be proactive and results-oriented, driven by a desire to achieve targets and grow the business. They should possess strong leadership qualities, able to motivate and inspire a team towards success. Adaptability and versatility are crucial as they must navigate changing market dynamics and embrace innovation. Lastly, a good Business Development Manager should possess a positive attitude and be able to handle setbacks and challenges with resilience and determination.

What are the salary expectations of Business Development Manager?

The salary expectations for a Business Development Manager can vary depending on factors such as location, industry, company size, and level of experience.

On average, in the United States, a Business Development Manager can expect a salary range of $70,000 to $150,000 per year. However, salaries can go much higher for those with extensive experience and a track record of success.

In addition to base salary, Business Development Managers often have the opportunity to earn performance-based bonuses and commission based on the achievement of sales targets or business growth goals.

It's important to research salary ranges specific to your industry, location, and level of experience to determine a more accurate expectation.

Who does Business Development Manager report to?

Typically, a Business Development Manager reports to the Director of Business Development or the Vice President of Sales and Marketing. They work closely with various internal and external stakeholders, including senior executives, sales teams, marketing teams, product managers, and other relevant departments within the organization. They also interact with external partners, clients, and vendors to identify collaborations and partnerships that support the company's growth objectives.

Last Updated 28 Sep, 2023

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