Content Creator Job Description Template

Use this Content Creator job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Content Creator Job Description Template

Job Brief

We are looking for a Content Creator to write and publish various types of pieces for our company’s web pages, like articles, ebooks and social media posts.

Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Please share samples of your work (portfolio or links to published articles) along with your application.

Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.


  • Research industry-related topics
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise our company and products
  • Interview industry professionals and incorporate their views in blog posts
  • Edit and proofread written pieces before publication
  • Conduct keyword research and use SEO guidelines to optimize content
  • Promote content on social networks and monitor engagement (e.g. comments and shares)
  • Identify customers’ needs and recommend new topics
  • Coordinate with marketing and design teams to illustrate articles
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update our websites as needed


  • Proven work experience as a Content Creator, Copywriter or similar role
  • Portfolio of published articles
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Excellent writing and editing skills in English
  • An ability to fact-check long-form content pieces
  • Time-management skills
  • Familiarity with SEO
  • BSc in Marketing, English, Journalism or relevant field

What does Content Creator do?

A content creator is responsible for generating and curating engaging and relevant content for various platforms such as websites, blogs, social media, or online publications. On a day-to-day basis, their tasks may include:

  1. Researching and brainstorming content ideas: Content creators often spend time researching industry trends, market insights, and audience interests to generate ideas for compelling content.

  2. Developing content strategies: They create and implement content strategies that align with the organization's goals and resonate with the target audience.

  3. Writing and editing content: Content creators produce original written content, such as articles, blog posts, social media updates, or website copy. They focus on delivering accurate, informative, and engaging content that is optimized for SEO (Search Engine Optimization).

  4. Creating visual content: Content creators may also create or curate visual elements like images, infographics, videos, or GIFs using GIF app to complement their written content and enhance its appeal.

  5. Managing content calendars: They organize and maintain content calendars to ensure a consistent and timely publishing schedule. This includes planning, scheduling, and promoting content across different platforms.

  6. Engaging with the audience: Content creators monitor and respond to audience comments, feedback, and inquiries. They actively engage with the audience to build relationships and drive community interactions.

  7. Conducting content performance analysis: They measure and analyze the performance of their content using various metrics, such as website traffic, social media engagement, and audience feedback. They make data-driven decisions to optimize future content strategies.

  8. Staying updated with industry trends: Content creators continuously stay informed about the latest industry trends, innovations, and best practices. They engage with thought leaders, attend conferences, and participate in relevant communities to enhance their knowledge and expertise.

Overall, the tasks of a content creator can vary depending on the organization's goals, content requirements, and platforms used. Adaptability, creativity, strong writing skills, and an understanding of content marketing principles are vital for success in this role.

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