Content Writer Job Description Template

Use this Content Writer job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Content Writer Job Description Template

Job Brief

We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing copy.

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities

  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote our products/services
  • Prepare well-structured drafts using Content Management Systems
  • Proofread and edit blog posts before publication
  • Submit work to editors for input and approval
  • Coordinate with marketing and design teams to illustrate articles
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Promote content on social media
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed

Requirements

  • Proven work experience as a Content Writer, Copywriter or similar role
  • Portfolio of published articles
  • Experience doing research using multiple sources
  • Familiarity with web publications
  • Excellent writing and editing skills in English
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Ability to meet deadlines
  • BSc in Marketing, English, Journalism or related field

What does Content Writer do?

A content writer's day-to-day tasks can vary depending on their specific role and the company they work for. However, here are some common activities that a content writer may engage in:

  1. Researching topics: Content writers usually spend time researching various topics related to their industry or niche to gather information and ideas for their writing.
  2. Planning and strategizing: They may develop content strategies and guidelines, including keyword research and SEO (search engine optimization) planning, to ensure their content meets the needs of the target audience and aligns with the company's goals.
  3. Writing and editing: The primary task of a content writer is to write engaging and original content. They might create blog posts, articles, website copy, social media updates, product descriptions, and more. They also review and edit their own work or collaborate with editors to ensure accuracy, readability, and adherence to style guidelines. If any issues are found while editing, some writers manually fix them with the help of editors while some use advanced writing tools. For instance, if their write-up lacks readability, they usually pass it through a paraphrase tool that automatically fixes clarity flaws by changing complex words with easy synonyms.
  4. Collaborating with other teams: Content writers often work closely with marketing, design, and SEO teams to collaborate on content projects, tasks, and campaigns.
  5. Optimizing content: They may optimize content for search engines by incorporating relevant keywords, meta tags, and meta descriptions. They may also add internal and external links to improve the content's authority and help with search engine rankings.
  6. Managing content schedules: Content writers commonly maintain editorial calendars, track deadlines, and manage multiple projects simultaneously to ensure timely delivery of content.
  7. Monitoring metrics and analytics: They might analyze content performance through website analytics, social media insights, or SEO tools to gauge the success and impact of their writing, and make adjustments accordingly.
  8. Staying updated: Content writers often stay updated on industry trends, new software/tools, and best practices to continuously improve their writing skills and knowledge.

Remember, these tasks can vary based on the specific requirements of the job, the organization, and the industry in which a content writer operates.