Marketing Communications Specialist Job Description Template

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Marketing Communications Specialist Job Description Template


Job Brief

We are looking for a Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness.

Marketing Communications Specialist responsibilities include distributing promotional material, responding to customers’ queries and comments on social media and networking during marketing events. If you have experience in identifying and building long-term relationships with target audiences, we’d like to meet you.

Ultimately, you will act as our brand’s voice to impress our customers and attract new clients.


  • Promote our products and services during events
  • Coordinate the design of promotional material and distribute in online and offline channels
  • Advertise our company and products/services on various media
  • Plan interviews and press conferences
  • Produce marketing copy for our website
  • Craft and send regular newsletters with company updates
  • Track ROI for marketing campaigns
  • Join social media groups and professional platforms to discuss industry-related topics
  • Monitor corporate website and social media pages and address clients’ queries
  • Network with industry experts and potential clients to drive brand awareness
  • Gather customer feedback to inform sales and product teams


  • Proven work experience as a Marketing Communications Specialist or similar role
  • Familiarity with B2B and B2C advertising campaigns
  • Hands-on experience with web content management tools, like WordPress
  • Proficiency in MS Office
  • Knowledge of SEO and Google Analytics
  • Experience with marketing campaigns on social media
  • Excellent verbal and written communication skills
  • Good presentation skills
  • BSc in Marketing, Communications, Public Relations or relevant field

What does Marketing Communications Specialist do?

A Marketing Communications Specialist is responsible for developing and implementing communication strategies to promote products, services, or brands. On a day-to-day basis, their tasks may include:

  1. Creating and managing content: This involves writing and editing content for various marketing materials such as advertisements, brochures, website copy, blog posts, social media posts, and press releases.

  2. Managing digital marketing campaigns: This includes planning and executing online marketing initiatives such as email marketing, social media campaigns, search engine optimization (SEO), and pay-per-click (PPC) advertising.

  3. Conducting market research: This involves gathering and analyzing data to identify target audiences, market trends, and competitor strategies. Research may include surveys, focus groups, customer feedback, and industry reports.

  4. Media relations: Building relationships with media outlets and journalists, and coordinating interviews and press releases to generate media coverage for the organization.

  5. Brand management: Ensuring consistent brand messaging and visual identity across all communication channels. This may involve coordinating with designers and maintaining brand guidelines.

  6. Managing events and promotions: Organizing and coordinating marketing events, trade shows, product launches, and promotional activities.

  7. Monitoring and analyzing marketing metrics: Tracking and evaluating the success of marketing campaigns and initiatives. This includes analyzing website traffic, social media engagement, email open rates, and conversion rates.

  8. Collaborating with cross-functional teams: Working closely with internal teams, such as product managers, sales teams, and graphic designers, to develop integrated marketing strategies and campaigns.

  9. Staying updated on industry trends: Continuously researching and staying abreast of the latest marketing and communication trends, tools, and technologies to enhance effectiveness and efficiency.

  10. Project management: Planning and executing marketing projects, adhering to budgets and timelines, and ensuring all deliverables are on schedule.

Overall, a Marketing Communications Specialist plays a vital role in promoting products or services and helps in increasing brand awareness and market share through effective communication strategies.

Marketing Communications Specialist Job Description Examples

Marketing Communications Specialist• Susquehanna International Group, LLP (SIG)

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Marketing Communications Specialist• AssuranceSD

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Marketing Communications Specialist• Intermountain Healthcare - 3.7

Marketing Communications Specialist Job at Intermountain Healthcare – 3.7 Salt Lake City, UT

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As part of the Marketing and Communications (MAC) team, this position reports to a Manager of MAC. The MAC specialist position assists in building and maintaining mutually beneficial relationships between Intermountain Healthcare and its key internal and external stakeholders throug...

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Marketing And Communication Specialist• Green Country Habitat for Humanity

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The Marketing and Communication Specialist is a point person for the implementation of Green Country Habitat?s marketing, communications and community relations plans. The position also serves as a staff writer, creating content for a variety of projects. This position works full-time in an office environment

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