Use this Marketing Communications Specialist job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
We are looking for a Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness.
Marketing Communications Specialist responsibilities include distributing promotional material, responding to customers’ queries and comments on social media and networking during marketing events. If you have experience in identifying and building long-term relationships with target audiences, we’d like to meet you.
Ultimately, you will act as our brand’s voice to impress our customers and attract new clients.
A Marketing Communications Specialist is responsible for developing and implementing communication strategies to promote products, services, or brands. On a day-to-day basis, their tasks may include:
Creating and managing content: This involves writing and editing content for various marketing materials such as advertisements, brochures, website copy, blog posts, social media posts, and press releases.
Managing digital marketing campaigns: This includes planning and executing online marketing initiatives such as email marketing, social media campaigns, search engine optimization (SEO), and pay-per-click (PPC) advertising.
Conducting market research: This involves gathering and analyzing data to identify target audiences, market trends, and competitor strategies. Research may include surveys, focus groups, customer feedback, and industry reports.
Media relations: Building relationships with media outlets and journalists, and coordinating interviews and press releases to generate media coverage for the organization.
Brand management: Ensuring consistent brand messaging and visual identity across all communication channels. This may involve coordinating with designers and maintaining brand guidelines.
Managing events and promotions: Organizing and coordinating marketing events, trade shows, product launches, and promotional activities.
Monitoring and analyzing marketing metrics: Tracking and evaluating the success of marketing campaigns and initiatives. This includes analyzing website traffic, social media engagement, email open rates, and conversion rates.
Collaborating with cross-functional teams: Working closely with internal teams, such as product managers, sales teams, and graphic designers, to develop integrated marketing strategies and campaigns.
Staying updated on industry trends: Continuously researching and staying abreast of the latest marketing and communication trends, tools, and technologies to enhance effectiveness and efficiency.
Project management: Planning and executing marketing projects, adhering to budgets and timelines, and ensuring all deliverables are on schedule.
Overall, a Marketing Communications Specialist plays a vital role in promoting products or services and helps in increasing brand awareness and market share through effective communication strategies.
Niagara University is a liberal arts university, steeped in the Vincentian and Catholic traditions, with a total enrollment of nearly 4,300 students. Located just a few miles away from one of the world's premier tourism destinations, Niagara Falls, the university occupies a lovely campus overlooking the Niagara River gorge. Its close proximity to major cultural and business centers in Niagara.....
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