Marketing Communications Specialist Job Description Template
What is a Marketing Communications Specialist?
Marketing Communications Specialists are responsible for developing marketing materials, managing social media campaigns, coordinating public relations efforts, and analyzing market trends. They must have excellent communication skills and a strong understanding of marketing strategies.
A Marketing Communications Specialist's key education requirement is typically a bachelor's degree in marketing, communications, or a related field. Additional job requirements may include experience with digital marketing tools and proficiency in content creation.
Marketing Communications Specialist Job Description Template
Job Brief
We are looking for a Marketing Communications Specialist to manage our online and offline communication with clients and increase brand awareness.
Marketing Communications Specialist responsibilities include distributing promotional material, responding to customers’ queries and comments on social media and networking during marketing events. If you have experience in identifying and building long-term relationships with target audiences, we’d like to meet you.
Ultimately, you will act as our brand’s voice to impress our customers and attract new clients.
Responsibilities
- Promote our products and services during events
- Coordinate the design of promotional material and distribute in online and offline channels
- Advertise our company and products/services on various media
- Plan interviews and press conferences
- Produce marketing copy for our website
- Craft and send regular newsletters with company updates
- Track ROI for marketing campaigns
- Join social media groups and professional platforms to discuss industry-related topics
- Monitor corporate website and social media pages and address clients’ queries
- Network with industry experts and potential clients to drive brand awareness
- Gather customer feedback to inform sales and product teams
Requirements
- Proven work experience as a Marketing Communications Specialist or similar role
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, like WordPress
- Proficiency in MS Office
- Knowledge of SEO and Google Analytics
- Experience with marketing campaigns on social media
- Excellent verbal and written communication skills
- Good presentation skills
- BSc in Marketing, Communications, Public Relations or relevant field
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