PPC (Pay Per Click) Manager Job Description

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PPC (Pay Per Click) Manager

PPC (Pay Per Click) Manager responsibilities

  • Launching and optimizing PPC campaigns
  • Monitoring budgets and overseeing search platform accounts
  • Tracking KPIs and producing useful reports for management

PPC (Pay Per Click) Manager Job Description Template

Job Brief

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)


  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends


  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

PPC (Pay Per Click) Manager Job Description Examples

Paid Search (Ppc) Manager • Summit Ropes

Job Title

Engine Advertising / Paid Search (PPC) Manager...

Job Category



44810 Old Ox Road, Sterling, VA

Position Type

Full Time

Hiring Manager

Troy Tiffany

Salary Range


Applications Accepted By:

E-mail: [email protected]

Subject Line: Interest in Job Posting – PSM01

Attention: Troy Tiffany, PSM01, Paid Search Manager

Company Overview

Summit Ropes...

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Google Ads PPC Manager • Upwork

We are looking for an experience Google Ads (Adwords) Manager for optimizing existing campaigns and expanding to more campaigns, terms and keywords.

What do we do...ProveSource is a social proof marketing platform that helps websites build trust and confidence with their visitors, used by more than 40,000 websites worldwide.

Requirements:- Proven track record optimizing SaaS product SEM - M...

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Amazon PPC Ads Manager • Upwork

Looking forward to get my ACOS down, most of it because of high CPC, I am doing it myself for now but I am willing to hire someone who has experience in bringing the ACOS down, please do add your case studies.


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PPC (Pay Per Click) Specialist - Remote • Danaher

This is a remote opportunity!

KEY RESPONSBILITIES...• Hands-on experience in setting up and managing paid media campaigns for global markets on PPC platforms including Paid Search (Google Ads, Microsoft Ads) and Paid Social (LinkedIn, Facebook, Instagram, etc.)• Execute audience targeting, keyword research and selection, ad group structuring, ad copywriting and landing page testing and optim...

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