Brand Strategist Job Description

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What is a Brand Strategist?

A brand strategist is a professional responsible for developing and implementing strategies to position and differentiate a brand in the market. They analyze market trends, conduct competitor analysis, and use consumer insights to create a compelling brand identity and story. Brand strategists work closely with marketing, advertising, and design teams to ensure the brand's consistency and effectiveness across various platforms and touchpoints.

Brand strategists can work in various industries, including consumer goods, technology, fashion, hospitality, healthcare, and more. They can be employed by advertising agencies, marketing firms, consulting companies, or directly by organizations as part of their in-house marketing teams. Ultimately, their goal is to drive brand growth, build customer loyalty, and establish a strong market presence for the company or product.

What does Brand Strategist do?

A brand strategist typically takes on various responsibilities to support the development and implementation of effective brand strategies. Here's what they might do on a day-to-day basis:

  1. Research and Analysis: Conduct research on competitors, target audience, market trends, and industry best practices. Analyze data to uncover insights and opportunities for the brand.

  2. Brand Positioning: Develop and refine the brand's unique value proposition, positioning, and messaging. Craft brand narratives that resonate with the target audience.

  3. Brand Identity: Collaborate with design teams to develop or evolve the brand's visual identity, including logos, color palettes, typography, and brand guidelines.

  4. Marketing Strategy: Work closely with marketing teams to align brand strategies with marketing campaigns. Develop integrated marketing plans to drive brand awareness and engagement.

  5. Collaboration and Communication: Collaborate with cross-functional teams, such as product development, sales, and marketing, to ensure brand consistency across all touchpoints. Communicate the brand's key messages and guidelines to internal and external stakeholders.

  6. Brand Guidelines: Create and maintain brand guidelines that define how the brand should be represented across different channels, including digital, print, and social media.

  7. Brand Monitoring: Monitor brand performance and reputation through various metrics and feedback channels. Identify opportunities for improvement and suggest necessary adjustments to the brand strategy.

  8. Client Consultation: Consult with clients or internal stakeholders to understand their goals and objectives and tailor brand strategies to meet their needs. Provide recommendations and insights to improve brand positioning and reach.

  9. Industry Monitoring: Keep up-to-date with industry trends, consumer behavior, and emerging technologies that may impact the brand strategy. Share relevant insights and propose innovative ideas to adapt and stay ahead in the market.

  10. Brand Alignment: Ensure consistent brand messaging and alignment across all brand touchpoints, including advertising, PR, social media, website, and other communication channels.

It's important to note that the specific tasks and responsibilities can vary depending on the organization, industry, and scope of the brand strategist's role.

What skills are needed to be a Brand Strategist?

Below is a list of skills required for a Brand Strategist:

  1. Strategic Thinking: A Brand Strategist needs to have the ability to think strategically, analyze data, and forecast market trends to develop effective brand strategies that align with business goals.
  2. Market Research: Strong market research skills are essential for a Brand Strategist to collect and analyze data on consumer behavior, industry trends, and competitors to identify opportunities and position the brand effectively.
  3. Brand Positioning: Proficiency in brand positioning is crucial to craft a unique and compelling brand image that sets the brand apart from competitors and resonates with the target audience.
  4. Brand Identity Development: The skill to develop a brand identity that encompasses visual elements, tone of voice, and brand values is necessary for a Brand Strategist to create a consistent and cohesive brand image that resonates with the target audience.
  5. Communication: Excellent communication skills, both written and verbal, are important for a Brand Strategist to effectively articulate brand strategies to internal stakeholders and clients, as well as to create compelling messaging for various marketing channels.
  6. Creative Thinking: Creative thinking is essential for a Brand Strategist to generate innovative ideas and approaches to differentiate the brand and engage the target audience.
  7. Data Analysis: Proficiency in data analysis tools and techniques is required to interpret market research data, consumer insights, and brand performance metrics to inform and optimize brand strategies.
  8. Project Management: Strong project management skills are necessary to effectively plan, coordinate, and execute brand initiatives, ensuring they are delivered on time, within budget, and aligned with brand objectives.
  9. Collaboration: A Brand Strategist needs to collaborate effectively with cross-functional teams such as marketing, design, and sales to ensure consistent brand messaging and experiences across all touchpoints.
  10. Adaptability: Adaptability is crucial for a Brand Strategist to navigate evolving market dynamics, consumer preferences, and industry trends, and quickly adjust brand strategies accordingly.
Brand Strategist

Brand Strategist duties and responsibilities

Top 3-7 Duties of a Brand Strategist:

  1. Market Research: Conducting in-depth market research to analyze market trends, target audience behavior, and competitors' strategies.

  2. Brand Positioning: Defining and articulating the unique value proposition of the brand to differentiate it from competitors and resonate with the target audience.

  3. Brand Development: Collaborating with cross-functional teams to create and execute brand development strategies, including brand identity, messaging, and visual assets.

  4. Marketing and Communication Strategies: Creating comprehensive marketing and communication plans to effectively promote brand awareness and engagement across multiple channels.

  5. Brand Evaluation: Evaluating brand performance using metrics and analytics to measure the effectiveness of brand strategies and campaigns.

  6. Brand Guidelines: Developing brand guidelines and ensuring consistency in brand messaging and visual identity across all marketing channels and touchpoints.

  7. Brand Advocacy: Building and nurturing relationships with internal and external stakeholders, ensuring consistent brand representation, and advocating for brand values and standards.

Qualifications required to be Brand Strategist

The qualifications for a Brand Strategist may vary depending on the specific job requirements and industry, but typically, the following qualifications are often sought-after:

  1. Education: A bachelor's degree in marketing, business, advertising, or a related field is usually required. Some employers may prefer candidates with a master's degree in a relevant discipline.

  2. Experience: Prior experience in brand management, marketing strategy, or advertising is highly beneficial. This could include working in marketing departments, advertising agencies, or related roles.

  3. Strategic thinking: Brand Strategists should possess strong analytical and problem-solving skills, as well as the ability to think strategically to develop effective brand strategies.

  4. Industry knowledge: Brand Strategists need to have a deep understanding of the market, industry trends, and consumer behavior. They should stay updated on the latest marketing techniques, digital technologies, and social media platforms.

  5. Creative thinking: Brand Strategists should have a creative mindset to develop innovative ideas and strategies that differentiate their client's brand from competitors.

  6. Communication skills: Excellent written and verbal communication skills are essential to effectively communicate brand strategies to clients, team members, and stakeholders.

  7. Interpersonal skills: Brand Strategists often work collaboratively with cross-functional teams, including designers, marketers, and clients. Strong interpersonal skills and the ability to build relationships are crucial.

  8. Analytical skills: Strong analytical skills help Brand Strategists to gather and interpret market research, consumer insights, and data to inform brand strategies and measure their effectiveness.

  9. Project management: Being able to manage projects, prioritize tasks, and meet deadlines is crucial for Brand Strategists, as they often handle multiple projects simultaneously.

  10. Adaptability: The ability to adapt to changing market conditions, client needs, and emerging trends is important for a Brand Strategist to stay ahead in the industry.

Remember, these are general qualifications and can vary depending on the specific job and employer. It is always a good idea to carefully review the job description and requirements provided by the employer for a detailed understanding of what qualifications they are looking for.

Brand Strategist Job Description Template


Job Brief

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.


  • Gather feedback from sales and analyze consumer behavior to define our company’s positioning
  • Craft our differentiation strategy
  • Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
  • Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
  • Conduct competitive research to identify our strengths and weaknesses
  • Design promotional campaigns for new products and markets
  • Develop our social media strategy
  • Assess the performance of our advertising campaigns and events
  • Analyze market trends and identify new opportunities and challenges


  • Work experience as a Brand Strategist or similar role in Marketing
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity
  • Communication and writing skills
  • BSc/MSc in Marketing or relevant field

What are some qualities of a good Brand Strategist?

A good brand strategist possesses a unique blend of qualities that allow them to effectively develop and execute strategies to build and enhance a brand's presence. Firstly, strong analytical skills and critical thinking abilities are crucial. A brand strategist must delve into market research, consumer behavior, and competitor analysis to identify opportunities and create informed strategies. They should also possess a creative mindset, allowing them to think outside the box and develop innovative brand concepts and messaging.

Excellent communication skills are essential for a brand strategist. They need to effectively articulate the brand's unique value proposition and engage with various stakeholders, including clients, employees, and customers. Additionally, a good brand strategist must be adaptable and responsive to changes in the market landscape, ensuring that the brand remains relevant and competitive.

Furthermore, a strong understanding of consumer psychology is important. A brand strategist should be able to connect with a target audience emotionally and create brand experiences that resonate with their desires and aspirations. Lastly, a good brand strategist should be results-driven, focused on measuring the success of strategies and making data-driven decisions to continuously improve brand performance.

What are the salary expectations of Brand Strategist?

The salary expectations of a Brand Strategist can vary depending on various factors such as experience, industry, location, and company size. On average, Brand Strategists can earn anywhere between $50,000 to $120,000 per year. However, highly experienced professionals or those working in high-demand industries may earn even higher salaries. It is important to research the specific market and industry to get a more accurate and up-to-date salary range.

Who does Brand Strategist report to?

Typically, a Brand Strategist reports to the Marketing Manager or Director, or to the Chief Marketing Officer (CMO) in larger organizations.

Brand Strategists work closely with various stakeholders within the organization including marketing teams, creative teams, sales teams, product managers, and executives. They collaborate with these teams to develop and align branding strategies, ensure brand consistency, and achieve marketing goals. They may also work with external partners such as advertising agencies, market researchers, and public relations firms to support brand-building efforts.

Last Updated 30 Sep, 2023

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