Brand Strategist Job Description Template

Use this Brand Strategist job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Job Brief

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.


  • Gather feedback from sales and analyze consumer behavior to define our company’s positioning
  • Craft our differentiation strategy
  • Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
  • Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
  • Conduct competitive research to identify our strengths and weaknesses
  • Design promotional campaigns for new products and markets
  • Develop our social media strategy
  • Assess the performance of our advertising campaigns and events
  • Analyze market trends and identify new opportunities and challenges


  • Work experience as a Brand Strategist or similar role in Marketing
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity
  • Communication and writing skills
  • BSc/MSc in Marketing or relevant field

What does Brand Strategist do?

A brand strategist typically takes on various responsibilities to support the development and implementation of effective brand strategies. Here's what they might do on a day-to-day basis:

  1. Research and Analysis: Conduct research on competitors, target audience, market trends, and industry best practices. Analyze data to uncover insights and opportunities for the brand.

  2. Brand Positioning: Develop and refine the brand's unique value proposition, positioning, and messaging. Craft brand narratives that resonate with the target audience.

  3. Brand Identity: Collaborate with design teams to develop or evolve the brand's visual identity, including logos, color palettes, typography, and brand guidelines.

  4. Marketing Strategy: Work closely with marketing teams to align brand strategies with marketing campaigns. Develop integrated marketing plans to drive brand awareness and engagement.

  5. Collaboration and Communication: Collaborate with cross-functional teams, such as product development, sales, and marketing, to ensure brand consistency across all touchpoints. Communicate the brand's key messages and guidelines to internal and external stakeholders.

  6. Brand Guidelines: Create and maintain brand guidelines that define how the brand should be represented across different channels, including digital, print, and social media.

  7. Brand Monitoring: Monitor brand performance and reputation through various metrics and feedback channels. Identify opportunities for improvement and suggest necessary adjustments to the brand strategy.

  8. Client Consultation: Consult with clients or internal stakeholders to understand their goals and objectives and tailor brand strategies to meet their needs. Provide recommendations and insights to improve brand positioning and reach.

  9. Industry Monitoring: Keep up-to-date with industry trends, consumer behavior, and emerging technologies that may impact the brand strategy. Share relevant insights and propose innovative ideas to adapt and stay ahead in the market.

  10. Brand Alignment: Ensure consistent brand messaging and alignment across all brand touchpoints, including advertising, PR, social media, website, and other communication channels.

It's important to note that the specific tasks and responsibilities can vary depending on the organization, industry, and scope of the brand strategist's role.