Brand Strategist responsibilities
- Gathering feedback from sales and analyzing consumer behavior to define our company’s positioning
- Crafting our differentiation strategy
- Briefing our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
Brand Strategist Job Description Template
Job Brief
We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.
Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.
Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.
Responsibilities
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
- Conduct competitive research to identify our strengths and weaknesses
- Design promotional campaigns for new products and markets
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges
Requirements
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies based on market segmentation
- Data-driven thinking
- Creativity
- Communication and writing skills
- BSc/MSc in Marketing or relevant field
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Brand Strategist Job Description Examples
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Basic Qualifications These are the minimum requirements for an aspirant to be considered for the position applying to: 6+ years of brand planning experience at an agency, design company or related industry Bachelor’s degree or equivalent work experience Preferred Qualifications You have an exceptional awareness of culture and influences. You have a proven track record of delivering creatively.....
Meta is looking for a Brand Strategist to work on the Meta Brand & Product Marketing team. Brand Strategy is responsible for developing the overarching Meta brand architecture, positioning and naming models, as well as supporting the development of the visual ID system and brand marketing activations across the company on behalf of the brand. The ideal person for this role knows how to energize...