Brand Strategist Job Description Template

What is a Brand Strategist?

Brand strategists are responsible for developing brand positioning, conducting market research, creating marketing strategies, and managing brand consistency. They ensure that a brand's message aligns with its goals and resonates with its target audience.

A bachelor's degree in marketing, business, or a related field is typically required. Strong analytical skills and creativity are also essential for this role.

Brand Strategist Job Description Template

Job Brief

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities

Gather feedback from sales and analyze consumer behavior to define our company’s positioning
Craft our differentiation strategy
Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop our social media strategy
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges