Social Media Copywriter Job Description Template

Use this Social Media Copywriter job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Social Media Copywriter Job Description Template


Job Brief

We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks.

Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement. To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.

Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.


  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Select appealing images and videos to complement text
  • Update our social media pages with compelling company news
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Network with clients and industry professionals


  • Proven work experience as a Social Media Copywriter or similar role
  • Hands-on experience using various social media platforms to advertise
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
  • Familiarity with online paid advertising
  • Ability to deliver creative web content (text, image and video)
  • Excellent communication skills
  • BSc in Marketing, Communications or relevant field

What does Social Media Copywriter do?

A Social Media Copywriter is responsible for creating compelling and engaging content for various social media platforms. On a day-to-day basis, their responsibilities may include:

  1. Content planning: Conducting research and brainstorming ideas for social media content aligned with the company's goals and target audience.

  2. Writing copy: Creating engaging and concise posts, captions, and headlines for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. This includes writing catchy copy that captures attention, drives engagement, and encourages user interaction.

  3. Content scheduling: Utilizing social media management tools to schedule posts ahead of time, ensuring consistency and regularity of content publishing.

  4. Collaborating with design teams: Working closely with graphic designers or creative teams to develop visually appealing content that complements the copy.

  5. Analyzing metrics: Monitoring and analyzing social media performance metrics, such as reach, engagement, and conversion rates. Using this data to improve future content strategies.

  6. Staying updated with trends: Keeping up to date with the latest social media trends, algorithm changes, and best practices to optimize content strategy and achieve maximum reach and engagement.

  7. Engaging with the community: Monitoring and responding to comments, messages, and inquiries from social media users to maintain active engagement with the audience.

  8. Collaborating with marketing teams: Collaborating with the marketing team to align social media content with overall marketing campaigns and strategies.

  9. Copy editing and proofreading: Reviewing and editing social media copy for grammar, spelling, and clarity to ensure high-quality content.

Overall, a Social Media Copywriter focuses on creating engaging and effective content that helps to build brand awareness, increase audience engagement, and drive conversions through social media platforms.

Social Media Copywriter Job Description Examples

Social Media Copywriter• GALE

GALE is a business agency that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, addressable and brand communications, performance marketing, and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency currently has offices in New York, Toronto....

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Social Media Copywriter• LeadsPanda

We are looking for a Social Media Copywriter to work with our customers and promote their products and services on social networks.

Social Media Copywriter responsibilities include updating social media pages, creating social media editorial calendar and creating posts to boost user engagement. To be successful in this role, you should have excellent web content writing skills and experience.....

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Social Media Copywriter• StudioNorth

Job Description

We are seeking a full-time senior social copywriter to join our strategy/creative staff. In this role, you’ll craft compelling B2B social content that targets audiences who make purchase decisions for enterprise-class IT technology solutions – from end-user solutions to the data center, business transformation, and security...

This role requires understanding and applying best...

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Copywriter• Drive Social Media

Who We Are…Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth.We are currently.....

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