Social Media Copywriter Job Description

Use this Social Media Copywriter job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Social Media Copywriter

Social Media Copywriter responsibilities

  • Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram
  • Optimizing social media posts (language, tone, message) based on our target audience’s behaviors
  • Selecting appealing images and videos to complement text

Social Media Copywriter Job Description Template

Job Brief

We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks.

Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement. To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.

Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.


  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Select appealing images and videos to complement text
  • Update our social media pages with compelling company news
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Network with clients and industry professionals


  • Proven work experience as a Social Media Copywriter or similar role
  • Hands-on experience using various social media platforms to advertise
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
  • Familiarity with online paid advertising
  • Ability to deliver creative web content (text, image and video)
  • Excellent communication skills
  • BSc in Marketing, Communications or relevant field

Social Media Copywriter Job Description Examples

Junior Copywriter, Social Media (part-time) • First Media US

First Media is a leading social media publishing and marketing company, at the intersection of content and commerce and driving the shoppable content revolution, with more than 200 employees, 180 million fans, and 1.5 billion monthly views. Our brands Blossom, So Yummy, Blusher, and BabyFirst inspire our global audience daily.

We are looking for an inspired Junior Copywriter passionate about.....

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Social Media Copywriter (Remote) • Cella

The Social Media Copywriter possesses a social mindset with the ability to write across multiple touchpoints. This is a hands-on role. You’ll develop best-in-class social content for owned social channels that is relevant to a diverse, NextGen audience. To do so, you will need to be a subject matter expert with impeccable communication and follow-through skills to influence and gain alignment.....

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Copywriter for social media • Upwork

We are looking for the copywriter that can write posts for IG and Facebook.

You will write posts for the Papers Writing Services. The main audience are students...

We write expert content in our social media about effective ways of writing a lot of papers and fun posts too. As a copywriter, the first thing we are looking for is a creatively inspired individual that loves to write short texts ...

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Social Media Content Manager / Digital Copywriter • Her & Himsel

We are seeking a Social Media Content Manager / Digital Copywriter to support the creation of paid and organic social media content as part of the overall marketing strategy. Ideal candidate will be comfortable creating and managing content on social media platforms and websites, including Facebook, Instagram, LinkedIn, TikTok and more to reach clients’ goals, including audience growth, buildin...

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