Social Media Copywriter Job Description Template
What is a Social Media Copywriter?
Social media copywriters are responsible for creating engaging content for social media platforms, crafting compelling messages to promote products or services, developing brand voice and tone, and analyzing the performance of social media campaigns. They must have a strong understanding of social media trends and audience engagement.
A bachelor's degree in marketing, communications, or a related field is typically required. Additionally, social media copywriters should have excellent writing skills and experience with various social media platforms.
Social Media Copywriter Job Description Template
Job Brief
We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks.
Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement. To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.
Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.
Responsibilities
- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
- Optimize social media posts (language, tone, message) based on our target audience’s behaviors
- Select appealing images and videos to complement text
- Update our social media pages with compelling company news
- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
- Track and report on social media insights (traffic, engagement, shares, conversion rates)
- Apply advertising techniques to boost brand awareness, like promotions and competitions
- Respond to questions and comments on our social media pages in a timely and accurate manner
- Network with clients and industry professionals
Requirements
- Proven work experience as a Social Media Copywriter or similar role
- Hands-on experience using various social media platforms to advertise
- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
- Familiarity with online paid advertising
- Ability to deliver creative web content (text, image and video)
- Excellent communication skills
- BSc in Marketing, Communications or relevant field
Recruiting CRM or ATS?
