Senior Copywriter Job Description Template

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Senior Copywriter Job Description Template

What is a Senior Copywriter?

Senior copywriters are responsible for creating compelling and persuasive content, developing creative concepts, collaborating with marketing teams, and ensuring brand consistency. They must have excellent writing skills and a deep understanding of target audiences.

A bachelor's degree in English, communications, or a related field is typically required. Extensive experience in copywriting and a strong portfolio of work are also essential.

Senior Copywriter Job Description Template

Job Brief

We are looking for a Senior Copywriter to lead our creative marketing content efforts.

Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters’ articles and maintaining brand consistency across online channels. If you have experience creating web content, we’d like to meet you. Along with your application, please submit a portfolio or links to your published work.

Ultimately, you will create informative and engaging content about our products and services for our audiences.


  • Research industry-related topics and identify gaps in our content
  • Write original copy for ads and social networks
  • Prepare and publish articles that describe our company and products
  • Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
  • Use SEO practices to optimize articles and increase visibility
  • Liaise with Designers to enrich text with visual aids, like images and charts
  • Shape language and tone used in sales emails, banners and brochures
  • Create and oversee reports on content (e.g. weekly or monthly)
  • Interview clients, industry experts and internal teams
  • Monitor metrics related to our content, like web traffic and conversion rates
  • Ensure all content is up-to-date


  • Proven work experience as a Senior Copywriter, Product Copywriter or similar role
  • Portfolio of published articles
  • Excellent writing and editing skills, with a keen eye for detail
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
  • Solid time-management skills
  • Basic keyword search knowledge
  • BSc in Marketing, Communications, Journalism or relevant field

What does Senior Copywriter do?

A Senior Copywriter is responsible for creating and executing creative concepts, compelling copy, and messaging across various mediums. On a day-to-day basis, their tasks may include:

  1. Conceptualizing: Collaborating with the creative team to generate innovative ideas and concepts for advertising campaigns, marketing materials, and other communication projects.

  2. Writing: Crafting persuasive and engaging copy across different platforms such as print ads, social media, websites, email campaigns, video scripts, and more.

  3. Researching: Conducting thorough research on clients, target audience, industry trends, and competitors to gather relevant information and insights to enhance the effectiveness of the copy.

  4. Editing and Proofreading: Reviewing and refining copy to ensure the quality, accuracy, and consistency of messaging while checking for grammar, spelling, and punctuation errors.

  5. Collaborating: Working closely with art directors, graphic designers, marketing managers, and other team members to develop cohesive and impactful campaigns that meet client objectives.

  6. Presenting: Effectively communicating and presenting concepts and copy ideas to clients or internal stakeholders, taking their feedback into consideration and adapting the copy accordingly.

  7. Managing Deadlines: Prioritizing and managing multiple projects simultaneously, ensuring that copy is delivered within set deadlines while meeting the required quality standards.

  8. Staying Updated: Keeping abreast of industry trends, emerging technologies, and best practices in copywriting to bring fresh ideas and perspectives to projects.

Overall, a Senior Copywriter is responsible for brainstorming, writing, editing, and strategizing the written content of marketing and advertising materials to effectively convey the desired message and capture the attention of the target audience.

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