Product Copywriter Job Description Template

Use this Product Copywriter job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Product Copywriter Job Description Template

Job Brief

We are looking for a Product Copywriter to advertise our products writing clear and engaging copy in websites, brochures and sales emails.

Product Copywriter responsibilities include preparing promotional material for events, writing product descriptions and creating text for online advertisements. Along with your application, please submit samples of your work (either a portfolio or links to published articles.)

Ultimately, you will ensure our product marketing content presents our brand in an accurate and compelling way.


  • Write clear and compelling copy to describe products
  • Create advertising texts for brochures and banners
  • Work with designers on landing pages for new product features
  • Craft sales pitch emails to pique potential candidates’ attention
  • Ensure all content we produce is true to the product and consistent with our brand
  • Collaborate with designers to create appealing graphics that complement text
  • Conduct competitive research to identify our strong and weak points
  • Promote product copy online (e.g. on social networks)
  • Apply SEO principles to maximize reach to our target audience
  • Update product descriptions as needed (both on our websites and other online resources)


  • Proven work experience as a Product Copywriter, Copywriter or similar role
  • Portfolio of published articles
  • Excellent writing and proofreading skills
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Familiarity with online marketing campaigns
  • Basic keyword search knowledge
  • Time-management abilities
  • BSc in Marketing or relevant field

What does Product Copywriter do?

A product copywriter is responsible for creating compelling and persuasive written content that promotes and sells a product. On a day-to-day basis, their tasks may include:

  1. Researching the product: Understanding the features, benefits, and target audience of the product they are writing about.
  2. Writing product descriptions: Crafting clear and engaging descriptions that highlight the product's unique selling points and entice customers to make a purchase.
  3. Developing brand voice: Ensuring that the writing style and tone align with the brand's identity and target demographic.
  4. Conducting competitor analysis: Staying up-to-date with competitors' offerings and finding opportunities to differentiate the product through effective messaging.
  5. Collaborating with marketing teams: Working closely with designers, marketers, and other relevant departments to ensure that the copy is in line with the overall marketing strategy.
  6. Editing and proofreading: Reviewing and revising their own work, as well as providing feedback on others' content to ensure accuracy, clarity, and coherence.
  7. Optimizing for SEO: Incorporating relevant keywords and phrases in a natural and strategic way to improve search engine rankings and visibility.
  8. Adapting to different platforms: Creating copy for various channels, such as websites, social media posts, email campaigns, and advertisements, while considering specific requirements and limitations.
  9. Keeping up with industry trends: Staying informed about industry developments and consumer preferences to continuously refine their writing approach and maintain relevancy.
  10. Tracking performance: Monitoring the success of their copy by analyzing metrics such as conversions, click-through rates, and customer feedback, and making adjustments as needed.

Overall, a product copywriter's goal is to create persuasive and informative copy that drives sales and maintains a consistent brand image.