Product Copywriter Job Description Template

What is a Product Copywriter?

Product copywriters are responsible for creating compelling product descriptions, writing engaging marketing copy, crafting persuasive sales messages, and developing content for product packaging. They must have a strong understanding of the target audience and the ability to convey the product's value proposition effectively.

A bachelor's degree in marketing, communications, or a related field is typically required for product copywriters. Additionally, they should have excellent writing skills and a keen eye for detail.

Product Copywriter Job Description Template

Job Brief

We are looking for a Product Copywriter to advertise our products writing clear and engaging copy in websites, brochures and sales emails.

Product Copywriter responsibilities include preparing promotional material for events, writing product descriptions and creating text for online advertisements. Along with your application, please submit samples of your work (either a portfolio or links to published articles.)

Ultimately, you will ensure our product marketing content presents our brand in an accurate and compelling way.

Responsibilities

Write clear and compelling copy to describe products
Create advertising texts for brochures and banners
Work with designers on landing pages for new product features
Craft sales pitch emails to pique potential candidates’ attention
Ensure all content we produce is true to the product and consistent with our brand
Collaborate with designers to create appealing graphics that complement text
Conduct competitive research to identify our strong and weak points
Promote product copy online (e.g. on social networks)
Apply SEO principles to maximize reach to our target audience
Update product descriptions as needed (both on our websites and other online resources)