Product Copywriter Job Description

Use this Product Copywriter job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Product Copywriter responsibilities

  • Writing clear and compelling copy to describe products
  • Creating advertising texts for brochures and banners
  • Helping design landing pages for new product features

Product Copywriter Job Description Template

Job Brief

We are looking for a Product Copywriter to advertise our products writing clear and engaging copy in websites, brochures and sales emails.

Product Copywriter responsibilities include preparing promotional material for events, writing product descriptions and creating text for online advertisements. Along with your application, please submit samples of your work (either a portfolio or links to published articles.)

Ultimately, you will ensure our product marketing content presents our brand in an accurate and compelling way.


  • Write clear and compelling copy to describe products
  • Create advertising texts for brochures and banners
  • Work with designers on landing pages for new product features
  • Craft sales pitch emails to pique potential candidates’ attention
  • Ensure all content we produce is true to the product and consistent with our brand
  • Collaborate with designers to create appealing graphics that complement text
  • Conduct competitive research to identify our strong and weak points
  • Promote product copy online (e.g. on social networks)
  • Apply SEO principles to maximize reach to our target audience
  • Update product descriptions as needed (both on our websites and other online resources)


  • Proven work experience as a Product Copywriter, Copywriter or similar role
  • Portfolio of published articles
  • Excellent writing and proofreading skills
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Familiarity with online marketing campaigns
  • Basic keyword search knowledge
  • Time-management abilities
  • BSc in Marketing or relevant field

Product Copywriter Job Description Examples

Copywriter to help with product descriptions and make them... • Upwork

Hi all! We are looking for a copywriter to help us with product descriptions (4 in total). The descriptions are already done so we need someone just to go through them and make them more keywords friendly - we will provide a list of keywords as well.

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Product Copywriter • UPLIFT Desk

Job Description

The Product Copywriter is responsible for telling the customer how our products benefit them, and for creating the initial Product Benefits & Mockup to be used by the content team to develop the product listings on the website. The Product Copywriter will also manage the approval process and ensure that each step of approval is being completed in a timely manner by Project... O...

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Product copywriter and content writer • Upwork

We need a team of freelancers who can write excellent short and long-form copy. We will be creating a roster for 3-6 months of work for multiple writers.

You will be writing product and informational copy for Edvoy’s website, app and nurture channels such as email or SMS, as well as landing pages...

English must be clear, but informal to reflect our audience. Writer should not be afraid to cu...

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Product Copywriter • Boot Barn


The Product Copywriter is responsible for sourcing, developing, and composing product descriptions and copy for all Boot Barn segments: Western, Work, Fashion, and Country; and all product categories: footwear including cowboy boots and work boots; apparel including western wear, workwear, contemporary fashion, and performance wear; home décor; gifts; and accessories including cowboy....

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