Product Copywriter Job Description (Updated 2023)

Product Copywriter duties and responsibilities

Writing clear and compelling copy to describe products
Creating advertising texts for brochures and banners
Helping design landing pages for new product features

Product Copywriter Job Description Template

Job Brief

We are looking for a Product Copywriter to advertise our products writing clear and engaging copy in websites, brochures and sales emails.

Product Copywriter responsibilities include preparing promotional material for events, writing product descriptions and creating text for online advertisements. Along with your application, please submit samples of your work (either a portfolio or links to published articles.)

Ultimately, you will ensure our product marketing content presents our brand in an accurate and compelling way.

Responsibilities

Write clear and compelling copy to describe products
Create advertising texts for brochures and banners
Work with designers on landing pages for new product features
Craft sales pitch emails to pique potential candidates’ attention
Ensure all content we produce is true to the product and consistent with our brand
Collaborate with designers to create appealing graphics that complement text
Conduct competitive research to identify our strong and weak points
Promote product copy online (e.g. on social networks)
Apply SEO principles to maximize reach to our target audience
Update product descriptions as needed (both on our websites and other online resources)

Requirements

Proven work experience as a Product Copywriter, Copywriter or similar role
Portfolio of published articles
Excellent writing and proofreading skills
Hands-on experience with Content Management Systems (e.g. WordPress)
Familiarity with online marketing campaigns
Basic keyword search knowledge
Time-management abilities
BSc in Marketing or relevant field

Last Updated 09 Jan, 2023

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