Content Strategist Job Description Template

Use this Content Strategist job description template to advertise the open roles for free using You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.

Content Strategist Job Description Template


Job Brief

We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.

Content Strategist responsibilities include publishing our monthly newsletter, tracking website traffic and user engagement and generating new blog post topics. If you have creative ideas about how to engage our audience online and have experience producing new content types, we’d like to meet you. Please share a portfolio or links to your published work, along with your application.

Ultimately, you will ensure our web content is on brand and adds value to existing and potential customers.


  • Manage our editorial calendar to ensure timely publication
  • Assign blog posts to writers
  • Identify gaps in our content and recommend new topics
  • Create style guides to use as reference
  • Proofread and edit written pieces before publication
  • Schedule social media posts
  • Conduct keyword and SEO research to understand customers’ needs
  • Monitor web traffic and engagement (e.g. conversions and bounce rates)
  • Coordinate with marketing and design teams to illustrate articles
  • Follow industry-related news and generate ideas around trending topics
  • Review and update published content as needed


  • Proven work experience as a Content Strategist, Content Manager or similar role
  • A portfolio of published articles
  • Experience in project management is a plus
  • Knowledge of Content Management Systems, like WordPress
  • Basic understanding of HTML and web publishing
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Experience using social media for business
  • Solid writing and editing skills in English
  • Time-management skills
  • Ability to guide and motivate team members
  • BSc in Marketing, Journalism or relevant field

What does Content Strategist do?

A Content Strategist typically performs a range of tasks on a day-to-day basis. These tasks can include:

  1. Planning and ideation: Developing content strategies and plans based on research and analysis, including identifying target audience, goals, and messaging.

  2. Content creation: Crafting, editing, and curating high-quality, engaging content, including articles, blog posts, social media updates, videos, and graphics.

  3. Keyword research: Conducting keyword research to optimize content for search engine optimization (SEO) and incorporate relevant keywords and phrases into content.

  4. Content promotion: Identifying and implementing strategies to promote content across various channels, including social media platforms, email newsletters, and partnerships with influencers or other websites.

  5. Analytics and optimization: Analyzing performance metrics and using data to inform content decisions, such as identifying top-performing content and optimizing underperforming content.

  6. Content organization: Developing content calendars, workflows, and systems to ensure timely delivery and consistency in content creation and publishing efforts.

  7. Collaboration and coordination: Working with other team members, such as writers, designers, and developers, to execute and deliver content projects.

  8. Content governance: Ensuring compliance with brand guidelines, content standards, and legal requirements.

  9. Research and industry knowledge: Staying updated on industry trends, best practices, and emerging technologies related to content creation and distribution.

Overall, a Content Strategist's responsibilities involve planning, creating, promoting, analyzing, and optimizing content to support the organization's goals and deliver value to its target audience.

Content Strategist Job Description Examples

Freelance Content Strategist• Upwork

Our company is looking for a detail-oriented Content Strategist with excellent grammatical and proofreading skills, with the technical skills to make updates and manage our corporate website(s).

What you'll do...

Create landing pages and personalization components to enhance digital marketing effectiveness.

Manage existing content and regularly scheduled content updates.

Update the website ...

Read more
Content Strategist• Microsoft

The Global Demand Center (GDC) within the Cloud Marketing group is leading the marketing transformation of Microsoft’s largest and fastest growing commercial businesses. Our always-on integrated marketing programs work to nurture and acquire new customers across segments, targeting business and technical audiences across our commercial cloud portfolio, with programs available in 42 markets and ...

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Content Strategist• Bectran, Inc.

Since its inception in 2010, Bectran has pioneered affordable credit management and accounts receivable automation solutions for all sizes of organizations. Bectran’s SaaS solutions — credit, collections and accounts receivable — provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency ...

Read more
Marketing Content Strategist• The Institutes

About The Institutes

A not-for-profit organization located in beautiful Malvern, PA, The Institutes have been the leading provider of risk management and property-casualty insurance education for more than 100 years. By living our values—Put the Customer First, Do What You Say, Work Together, Be Innovative and Do the Right Thing— our talented team delivers innovative solutions that best empowe...

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