Use this Content Strategist job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.
Content Strategist responsibilities include publishing our monthly newsletter, tracking website traffic and user engagement and generating new blog post topics. If you have creative ideas about how to engage our audience online and have experience producing new content types, we’d like to meet you. Please share a portfolio or links to your published work, along with your application.
Ultimately, you will ensure our web content is on brand and adds value to existing and potential customers.
A Content Strategist typically performs a range of tasks on a day-to-day basis. These tasks can include:
Planning and ideation: Developing content strategies and plans based on research and analysis, including identifying target audience, goals, and messaging.
Content creation: Crafting, editing, and curating high-quality, engaging content, including articles, blog posts, social media updates, videos, and graphics.
Keyword research: Conducting keyword research to optimize content for search engine optimization (SEO) and incorporate relevant keywords and phrases into content.
Content promotion: Identifying and implementing strategies to promote content across various channels, including social media platforms, email newsletters, and partnerships with influencers or other websites.
Analytics and optimization: Analyzing performance metrics and using data to inform content decisions, such as identifying top-performing content and optimizing underperforming content.
Content organization: Developing content calendars, workflows, and systems to ensure timely delivery and consistency in content creation and publishing efforts.
Collaboration and coordination: Working with other team members, such as writers, designers, and developers, to execute and deliver content projects.
Content governance: Ensuring compliance with brand guidelines, content standards, and legal requirements.
Research and industry knowledge: Staying updated on industry trends, best practices, and emerging technologies related to content creation and distribution.
Overall, a Content Strategist's responsibilities involve planning, creating, promoting, analyzing, and optimizing content to support the organization's goals and deliver value to its target audience.
Our company is looking for a detail-oriented Content Strategist with excellent grammatical and proofreading skills, with the technical skills to make updates and manage our corporate website(s).
What you'll do...
Create landing pages and personalization components to enhance digital marketing effectiveness.
Manage existing content and regularly scheduled content updates.
Update the website ...
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About The Institutes
A not-for-profit organization located in beautiful Malvern, PA, The Institutes have been the leading provider of risk management and property-casualty insurance education for more than 100 years. By living our values—Put the Customer First, Do What You Say, Work Together, Be Innovative and Do the Right Thing— our talented team delivers innovative solutions that best empowe...
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