Content Strategist Job Description Template

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Content Strategist Job Description Template

Job Brief

We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.

Content Strategist responsibilities include publishing our monthly newsletter, tracking website traffic and user engagement and generating new blog post topics. If you have creative ideas about how to engage our audience online and have experience producing new content types, we’d like to meet you. Please share a portfolio or links to your published work, along with your application.

Ultimately, you will ensure our web content is on brand and adds value to existing and potential customers.

Responsibilities

  • Manage our editorial calendar to ensure timely publication
  • Assign blog posts to writers
  • Identify gaps in our content and recommend new topics
  • Create style guides to use as reference
  • Proofread and edit written pieces before publication
  • Schedule social media posts
  • Conduct keyword and SEO research to understand customers’ needs
  • Monitor web traffic and engagement (e.g. conversions and bounce rates)
  • Coordinate with marketing and design teams to illustrate articles
  • Follow industry-related news and generate ideas around trending topics
  • Review and update published content as needed

Requirements

  • Proven work experience as a Content Strategist, Content Manager or similar role
  • A portfolio of published articles
  • Experience in project management is a plus
  • Knowledge of Content Management Systems, like WordPress
  • Basic understanding of HTML and web publishing
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Experience using social media for business
  • Solid writing and editing skills in English
  • Time-management skills
  • Ability to guide and motivate team members
  • BSc in Marketing, Journalism or relevant field

What does Content Strategist do?

A Content Strategist typically performs a range of tasks on a day-to-day basis. These tasks can include:

  1. Planning and ideation: Developing content strategies and plans based on research and analysis, including identifying target audience, goals, and messaging.

  2. Content creation: Crafting, editing, and curating high-quality, engaging content, including articles, blog posts, social media updates, videos, and graphics.

  3. Keyword research: Conducting keyword research to optimize content for search engine optimization (SEO) and incorporate relevant keywords and phrases into content.

  4. Content promotion: Identifying and implementing strategies to promote content across various channels, including social media platforms, email newsletters, and partnerships with influencers or other websites.

  5. Analytics and optimization: Analyzing performance metrics and using data to inform content decisions, such as identifying top-performing content and optimizing underperforming content.

  6. Content organization: Developing content calendars, workflows, and systems to ensure timely delivery and consistency in content creation and publishing efforts.

  7. Collaboration and coordination: Working with other team members, such as writers, designers, and developers, to execute and deliver content projects.

  8. Content governance: Ensuring compliance with brand guidelines, content standards, and legal requirements.

  9. Research and industry knowledge: Staying updated on industry trends, best practices, and emerging technologies related to content creation and distribution.

Overall, a Content Strategist's responsibilities involve planning, creating, promoting, analyzing, and optimizing content to support the organization's goals and deliver value to its target audience.