Marketing Director Job Description

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Marketing Director

Marketing Director responsibilities

  • Designing and implementing comprehensive marketing strategies to create awareness of the company’s business activities
  • Supervising the department and providing guidance and feedback to other marketing professionals
  • Producing ideas for promotional events or activities and organizing them efficiently

Marketing Director Job Description Template

Job Brief

We are looking for a competent Marketing Director to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.

The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.


  • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
  • Supervise the department and provide guidance and feedback to other marketing professionals
  • Produce ideas for promotional events or activities and organize them efficiently
  • Plan and execute campaigns for corporate promotion, launching of new product lines etc.
  • Monitor progress and submit performance reports
  • Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements
  • Control budgets and allocate resources amongst projects
  • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships


  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administration, marketing and communications or relevant field

Marketing Director Job Description Examples

Corporate Marketing Director • Choctaw Casinos & Resorts

This position will cover all of our Choctaw Nation Casinos within the 10 1/2 counties.

Job Purpose or Objective(s): Supports Sr. Marketing & Player Development leadership in the execution of tactics across the brand by working directly with the regional teams...

Primary Tasks:• Directs marketing and entertainment programs, including advertising, special events, sponsorships, and public relat...

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LTC Director of Marketing ($5,000 sign on bonus) • Advena Living on Woodlawn

Sign on bonus $5,000

Our Marketing Director is responsible for developing census in our small senior living community and we want to find the right person to trust with that responsibility. The Marketing Director is successful with networking, excellent interpersonal, and relationship-building skills with residents, families, and referral sources. If this seems like the job for you apply... to...

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Marketing Director • Whitefield Academy

Whitefield Academy, Kansas City's classical Christian PK - 12th grade school, is looking for a full time Marketing Director to begin as soon as possible. Interested candidates can view the full job description and contact information on our website at

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Marketing Director • McLellan Writing Team

This is a 100% remote position.

McLellan Writing Team is seeking a marketing director to support our company’s marketing efforts and expand our presence within our top technology clients. A growing, fast-paced agency, we have delivered enterprise-class marketing strategy and content for many of the technology companies in the Fortune 500 since 1994...

As the marketing director, you’ll be resp...

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