Marketing Director Job Description Template

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Marketing Director Job Description Template

What is a Marketing Director?

Marketing directors are responsible for developing marketing strategies, overseeing marketing campaigns, managing the marketing team, and analyzing market trends. They ensure that the company's brand message is consistent and effectively reaches the target audience.

A marketing director typically holds a bachelor's degree in marketing, business, or a related field. They often have extensive experience in marketing and leadership roles.

Marketing Director Job Description Template

Job Brief

We are looking for a competent Marketing Director to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.

The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.


  • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
  • Supervise the department and provide guidance and feedback to other marketing professionals
  • Produce ideas for promotional events or activities and organize them efficiently
  • Plan and execute campaigns for corporate promotion, launching of new product lines etc.
  • Monitor progress and submit performance reports
  • Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements
  • Control budgets and allocate resources amongst projects
  • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships


  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administration, marketing and communications or relevant field

What does Marketing Director do?

On a day-to-day basis, a Marketing Director is responsible for managing the overall marketing strategy and activities of a company or organization. Some common tasks and responsibilities may include:

  1. Developing and implementing marketing plans: This involves creating and executing marketing strategies to achieve specific business goals, such as increasing brand awareness, generating leads, and driving sales.

  2. Conducting market research: Marketing Directors need to stay updated on market trends, customer preferences, and competitor activities. They analyze data, conduct surveys, and gather insights to inform decision-making.

  3. Managing marketing campaigns: Marketing Directors oversee the planning, execution, and evaluation of various marketing campaigns, including advertising, digital marketing, content marketing, social media, and email marketing.

  4. Budgeting and financial management: They are responsible for managing the marketing budget efficiently, allocating resources, and tracking expenses to ensure return on investment (ROI).

  5. Collaboration with other departments: Marketing Directors work closely with other departments, such as sales, product development, and creative teams, to align marketing efforts with overall business objectives and ensure consistent messaging.

  6. Brand management: They are responsible for maintaining and enhancing the organization's brand image, ensuring consistency across all marketing collateral, and managing brand guidelines.

  7. Analyzing and reporting: Marketing Directors analyze campaign data, track key performance indicators (KPIs), and generate reports to measure the effectiveness of marketing activities and identify areas for improvement.

  8. Team management: In larger organizations, Marketing Directors may oversee a team of marketers and collaborate with external agencies or freelancers to execute marketing projects effectively.

It's important to note that the specific daily tasks of a Marketing Director can vary depending on the industry, company size, and organizational structure.

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