Marketing Director Job Description

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Marketing Director

Marketing Director responsibilities

  • Designing and implementing comprehensive marketing strategies to create awareness of the company’s business activities
  • Supervising the department and providing guidance and feedback to other marketing professionals
  • Producing ideas for promotional events or activities and organizing them efficiently

Marketing Director Job Description Template

Job Brief

We are looking for a competent Marketing Director to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.

The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.


  • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
  • Supervise the department and provide guidance and feedback to other marketing professionals
  • Produce ideas for promotional events or activities and organize them efficiently
  • Plan and execute campaigns for corporate promotion, launching of new product lines etc.
  • Monitor progress and submit performance reports
  • Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
  • Conduct general market research to keep abreast of trends and competitor’s marketing movements
  • Control budgets and allocate resources amongst projects
  • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships


  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Customer-oriented approach with aptitude
  • Professional chartered marketer (CIM) is a plus
  • BSc/BA in business administration, marketing and communications or relevant field

Marketing Director Job Description Examples

Creative/Marketing Director • CyberCoders

If you are a Creative Marketing Director with experience, please read on!

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Marketing Director • Thirteen Games

Who is Thirteen Games?

We are a fully funded indie studio determined to put our unique stamp on mobile gaming. We focus on a friendly, collaborative, and balanced work environment with our fully remote team. Innovation is our favorite word, and we think the number 13 is lucky. We have big plans and are looking for the right person to help us build the future of Thirteen Games...

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Marketing Director - Retention • Pentasia

A growing iGaming company is searching for a Marketing Director who will focus on retention marketing. This position will play a key role in developing marketing initiatives for their growing customer base. The right candidate will have extensive digital marketing experience and also an ability to lead a team. It will also help if you have a passion for the online gambling industry!

The positi...

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Director, Marketing (Hospital Business) - Remote • Dexcom

About Dexcom

Founded in 1999, Dexcom, Inc. (NASDAQ: DXCM), develops and markets Continuous Glucose Monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers for the treatment of people with diabetes. The company is the leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage...

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