Marketing Assistant Job Description Template

Use this Marketing Assistant job description template to advertise the open roles for free using Longlist.io. You can use this template as a starting point, modify the requirements according the needs of your organization or the client you are hiring for.
Marketing Assistant Job Description Template

Job Brief

We are looking for a zealous Marketing Assistant to support the Marketing department of our company in its primary and administrative duties.

Responsibilities

  • Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
  • Support marketing executives in organizing various projects
  • Conduct market research and analyze consumer rating reports/ questionnaires
  • Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
  • Update spreadsheets, databases and inventories with statistical, financial and non-financial information
  • Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
  • Prepare and deliver promotional presentations
  • Compose and post online content on the company’s website and social media accounts
  • Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market
  • Communicate directly with clients and encourage trusting relationships

Requirements

  • Proven experience as a marketing assistant
  • Good understanding of office management and marketing principles
  • Demonstrable ability to multi-task and adhere to deadlines
  • Well-organized with a customer-oriented approach
  • Good knowledge of market research techniques and databases
  • Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)
  • Exquisite communication and people skills
  • High School diploma; BSc in Marketing, Business or relevant field is a strong advantage

What does Marketing Assistant do?

A marketing assistant typically performs various tasks to support the marketing team and help execute marketing strategies. On a day-to-day basis, their responsibilities may include:

  1. Assisting with market research: Conducting research on competitors, industry trends, and target markets to provide valuable insights for marketing campaigns and strategies.

  2. Content creation and management: Writing and editing marketing materials such as blog posts, social media content, website content, and email campaigns. They may also manage content calendars and ensure consistent messaging across different platforms.

  3. Social media management: Assisting in managing and growing social media accounts, including creating and scheduling posts, monitoring engagement, and analyzing social media data for performance insights.

  4. Email marketing: Assisting in the development and implementation of email marketing campaigns, including creating email templates, segmenting email lists, and analyzing email campaign results.

  5. Campaign tracking and reporting: Monitoring the performance of marketing campaigns, tracking key metrics, and preparing regular reports to evaluate the effectiveness of marketing initiatives.

  6. Event coordination: Assisting in organizing and coordinating promotional events, such as trade shows, conferences, or product launches.

  7. Website maintenance: Assisting with website updates, content management systems, and ensuring the website is up-to-date, user-friendly, and aligned with the overall marketing strategy.

  8. Assisting with marketing campaigns: Providing support for various marketing initiatives, such as advertising, promotions, PR activities, and lead generation campaigns.

  9. Market and customer analysis: Analyzing customer data and market trends to identify customer needs and preferences, as well as opportunities for improving marketing efforts.

  10. Collaborating with internal teams: Working closely with other departments, such as sales, design, and product development, to ensure alignment and effective implementation of marketing strategies.

It's important to note that the specific tasks and responsibilities of a marketing assistant may vary based on the organization's size, industry, and the needs of the marketing team.