Marketing Coordinator Job Description

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Marketing Coordinator

Marketing Coordinator responsibilities

  • Conducting research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
  • Designing and implementing marketing campaigns
  • Setting up tracking systems for online marketing activities

Marketing Coordinator Job Description Template

Job Brief

We are looking for a Marketing Coordinator to participate in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials and analyzing sales data.

Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you.

Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals.


  • Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
  • Design and implement successful marketing campaigns
  • Set up tracking systems for online marketing activities
  • Track progress with Marketing Managers and/or Marketing Specialists
  • Identify and analyze competitors
  • Prepare reports by collecting and analyzing sales data
  • Collaborate with the design department to produce promotional materials
  • Craft clear product marketing copy
  • Organize promotional activities for new products/services
  • Prepare (monthly, quarterly and annual) forecasts


  • Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns
  • Solid computer skills, including MS Office, web analytics and Google Adwords
  • Familiarity with Customer Relationship Management and Content Management System software
  • Excellent communication and presentation skills
  • BSc degree in Marketing or relevant field

Marketing Coordinator Job Description Examples

Activity and Marketing Coordinator • Northwest Arkansas Children's Shelter

Company Description

The mission of Northwest Arkansas Children’s Shelter is to provide a safe haven, high-quality care and hope for the future to children who have been abandoned, abused or neglected...

ABOUT THE ORGANIZATION:Since 1993, the Northwest Arkansas Children’s Shelter (NWACS) has cared for more than 12,000 children in crisis from throughout the state of Arkansas. As the largest em...

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MARKETING COORDINATOR - HOURLY (FULL-TIME) - Food on the Hill • Compass Group Careers

Chartwells HE• We are hiring immediately for a MARKETING COORDINATOR - HOURLY position.• Location: University of Arkansas - 435 N Garland Ave. Fayetteville, AR 72701. Note: online applications accepted only...• Schedule: F/T; Monday - Friday, 8:00 am - 5:00 pm with some evenings & weekends.• Requirement: Marketing experience is a must.• Perks: PTO | Insurance Benefits | Free Shift Meal | G...

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Marketing Coordinator, Meetings & Events • American Express Global Business Travel

American Express Meetings & Events, a division of American Express Global Business Travel, offers longstanding experience and leading capabilities to deliver powerful meeting and event experiences for clients in all delivery formats including virtual, hybrid, and face-to-face.

Our company is always looking for the best and brightest talent, and we need you! The Marketing Coordinator will repor...

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Marketing Coordinator • HRDQ

About the opportunity

We're excited to offer a full-time position for a Marketing Coordinator. You'll oversee a wide range of marketing activities with a primary focus on email campaigns, webpage updates, and social media. You'll liaise with internal partners in marketing, development, and sales, and with external marketing partners for SEO, online ads, social media, tech support, and content....

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