Marketing Coordinator Job Description Template

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Marketing Coordinator Job Description Template

What is a Marketing Coordinator?

Marketing coordinators are responsible for developing marketing campaigns, conducting market research, coordinating promotional activities, and managing social media accounts. They must possess strong organizational skills and the ability to multitask effectively.

A bachelor's degree in marketing, business, or a related field is typically required. Experience with digital marketing tools and platforms is often preferred.

Marketing Coordinator Job Description Template

Job Brief

We are looking for a Marketing Coordinator to participate in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials and analyzing sales data.

Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you.

Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals.


  • Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
  • Design and implement successful marketing campaigns
  • Set up tracking systems for online marketing activities
  • Track progress with Marketing Managers and/or Marketing Specialists
  • Identify and analyze competitors
  • Prepare reports by collecting and analyzing sales data
  • Collaborate with the design department to produce promotional materials
  • Craft clear product marketing copy
  • Organize promotional activities for new products/services
  • Prepare (monthly, quarterly and annual) forecasts


  • Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns
  • Solid computer skills, including MS Office, web analytics and Google Adwords
  • Familiarity with Customer Relationship Management and Content Management System software
  • Excellent communication and presentation skills
  • BSc degree in Marketing or relevant field

What does Marketing Coordinator do?

A Marketing Coordinator is typically responsible for assisting with the implementation of marketing strategies to promote a company's products or services. On a day-to-day basis, their tasks may include:

  1. Market research: Conducting research and analyzing market trends, competitors, and customer demographics to identify new opportunities and target audiences.

  2. Campaign planning: Assisting in the development of marketing campaigns, including creating objectives, timelines, budgeting, and determining the appropriate marketing channels to reach the target market.

  3. Content creation: Collaborating with the marketing team to create engaging content for various marketing collateral such as website, social media, email newsletters, blogs, whitepapers, and advertisements.

  4. Digital marketing: Coordinating and implementing digital marketing initiatives, such as managing social media platforms, optimizing search engine optimization (SEO), analyzing website analytics, and managing online advertising campaigns.

  5. Advertising and promotions: Assisting with the planning and execution of advertising and promotional activities, including writing copy, managing creative agencies, tracking metrics, and evaluating campaign effectiveness.

  6. Event coordination: Supporting the organization and logistics of trade shows, conferences, and other marketing events, including vendor coordination, booth setup, promotional material creation, and lead generation.

  7. Project management: Assisting with the coordination and execution of various marketing projects, ensuring deadlines are met, resources are allocated appropriately, and stakeholders are kept informed.

  8. Marketing analytics: Collecting and analyzing data to measure the success of marketing initiatives, track key performance indicators (KPIs), and provide insights to enhance future marketing strategies.

  9. Collaboration and communication: Coordinating and communicating with internal teams, external vendors, and stakeholders to ensure that marketing activities align with corporate goals and objectives.

  10. Miscellaneous tasks: Handling administrative duties like maintaining marketing databases, managing inventory of marketing materials, coordinating with printers and designers, and providing general support to the marketing team as needed.

It's important to note that the specific tasks may vary depending on the organization and industry.

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