Advertising Account Executive Job Description Template

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Advertising Account Executive Job Description Template


Job Brief

We are looking for a qualified Advertising Account Executive to manage customer accounts and act as a link between them and our agency. You will be the key contact of your assigned clients.

Your work will be essential to preserve customer satisfaction through listening to preferences and addressing them with fruitful advice and services. The ideal candidate will be a good listener with a customer orientated approach.

The goal is to ensure the continuous development of our business activities and establish our agency as a leader in the industry.


  • Remain in close communication with clients to comprehend their needs and specifications
  • Listen to suggestions and wishes of the clients and communicate them to the appropriate people inside the agency
  • Learn about the clients’ industry and business activities to suggest more personalized solutions
  • Liaise with clients to organize promotional events or decide on advertising material that suit their profiles and goals
  • Collaborate with colleagues to design creative campaigns or other projects according to the standards discussed with clients
  • Employ networking techniques to attract new clients
  • Negotiate budgets and deadlines and make detailed presentations justifying costs and schedules
  • Undertake administrative work and keep records of clients


  • Proven experience as an Advertising Account Executive or related position
  • Good understanding of marketing and advertising methods and techniques
  • Good knowledge of MS Office; working knowledge of CRM software will be a strong advantage
  • Ability to multi-task and handle a variety of accounts possibly from different industries
  • A team player with outstanding communication and presentation skills
  • BSc/ BA in Marketing, Business Administration or relevant field

What does Advertising Account Executive do?

On a day-to-day basis, an Advertising Account Executive (AAE) handles a range of responsibilities to ensure effective advertising campaigns for clients. Some of the tasks they may typically undertake include:

  1. Client Communication: AAEs act as the primary point of contact for clients and maintain regular communication to understand their advertising needs, objectives, and preferences.

  2. Campaign Planning: AAEs collaborate with clients, internal teams such as account planners, creative teams, and media planners to develop comprehensive advertising strategies, based on client briefs and market research.

  3. Budget Management: AAEs manage the budget allocated for each advertising campaign. This involves estimating costs and negotiating with suppliers/vendors to secure optimal pricing for various advertising services.

  4. Proposal Preparation: AAEs prepare and present advertising proposals to clients, outlining campaign strategies, anticipated outcomes, and associated costs.

  5. Creative Briefing: AAEs communicate client requirements, target audience, and campaign objectives to the creative team, helping them to generate compelling advertising concepts and materials.

  6. Campaign Monitoring and Reporting: AAEs monitor the progress of advertising campaigns by analyzing performance metrics, such as reach, engagement, and sales. They prepare regular reports highlighting campaign effectiveness and make data-driven recommendations for optimization.

  7. Problem Solving: AAEs respond promptly to client concerns, troubleshoot issues, and find solutions to ensure client satisfaction and campaign success.

  8. Market Analysis: AAEs conduct market research to stay updated on industry trends, consumer behaviors, and competitor analysis. These insights help in developing effective advertising strategies.

  9. Relationship Building: AAEs work on building strong and long-lasting relationships with clients, ensuring their needs are met, and actively seeking opportunities to expand the client base.

  10. Contract Management: AAEs oversee contracts, agreements, and negotiations with clients, third-party vendors, or media agencies, ensuring all parties comply with terms and conditions.

  11. Time Management: AAEs must effectively manage multiple client accounts, prioritize tasks, and meet deadlines to ensure smooth campaign execution.

The specific responsibilities of an AAE may vary depending on the advertising agency or organization they work for, as well as the specific client accounts they manage.

Advertising Account Executive Job Description Examples

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Advertising Account Executive• Effectv


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APG Southern Wisconsin, one of the top groups for Adams Publishing nationwide, is seeking a dynamic Customer Service/Account Manager. This salary plus commission role is located in Rock County, Wisconsin and is part of our flagship office in Janesville, WI. With a base salary of $35,000-$40,000, this position could earn the right individual $60,000 to $100,000 per year and consists of a wide......

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