Market Research Analyst duties and responsibilities
- Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
- Understanding business objectives and designing surveys to discover prospective customers’ preferences
- Compiling and analyzing statistical data using modern and traditional methods to collect it
Market Research Analyst Job Description Template
Job Brief
We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Responsibilities
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Requirements
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing or related field
Jobs similar to Market Research Analyst
Market Research Analyst Job Description Examples
JOB SUMMARY
Develop and maintain union recruiting reports, analytics, and dashboards. Validate staffing needs with peer Talent Acquisition Managers and Field Operations. Adjust advertising spend to promote job board leadership and traffic. Assist with the development and maintenance of recruiting and onboarding process standards. Ensure compliance with company requirements, department processe...
Company Description
To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. As a driven team of talented professionals from all around the globe, we want to earn our place as one of the world’s top video-game developers, push narrative boundaries, and build unforgettable stories that set and redefine the standards for the genre...
Job Descri...
There’s a reason Insperity was ranked in the top 3% on WorkplaceDynamics’ National Top Workplaces list and named one of the top 100 companies to work for in the U.S.
Want to work for us and find out why...
As a trusted advisor to America’s best businesses for more than 35 years, Insperity provides an array of human resource and business solutions designed to help improve business performance....
About Ipsos
Ipsos is one of the world’s largest market research companies, present in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customer...
on Linkedin
Gather verified email addresses & phone numbers directly from LinkedIn, reach out, and see when candidates open your emails.
Get Started Free