Market Research Analyst Job Description

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Market Research Analyst

Market Research Analyst responsibilities

  • Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
  • Understanding business objectives and designing surveys to discover prospective customers’ preferences
  • Compiling and analyzing statistical data using modern and traditional methods to collect it

Market Research Analyst Job Description Template

Job Brief

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices

Requirements

  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing or related field

Market Research Analyst Job Description Examples

Marketing Research Analyst • The Integer Group

Position Title: Marketing Research Analyst

Location: Remote Eligible (U.S.), Dallas Preferred...

Client Industry: Financial

Requisition # 2115

Integer is seeking a Marketing Research Analyst to join our agency!

The Marketing Research Analyst will initially be primarily responsible for the execution of and reporting on quick-turn secret-shopper research studies for a financial services clie...

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Market Research Analyst • United States Steel Corporation

18-Jul-2022

Market Research Analyst...

11478BR

Pennsylvania

Diversity Commitment

UNITED BY STEEL - We are committed to fostering an inclusive workplace culture and celebrate the diversity of our employees. We are all responsible to live these principles and lead by example as we prioritize the physical and psychological safety of every team member.

Job Description

The Market Research Ana...

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Market Research Analyst • Upwork

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities...- None.

Duties/Responsibilities:- Identifies and defines the objective of an assigned marketing research project; determines the bes...

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Market Research Analyst • Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

Description

BASIC FUNCTION...

This position is responsible for gathering, organizing, analyzing, and interpreting various marketing, financial and operating data. Responsible for organizing and analyzing internal and external data consisting of membership, operational, satisfaction, and external marketing data; performing statistical analysis, report preparation, and programming using a varie...

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