Market Research Analyst Job Description Template

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Market Research Analyst Job Description Template


Job Brief

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.


  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices


  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing or related field

What does Market Research Analyst do?

A Market Research Analyst is responsible for conducting research and analysis to help businesses make informed decisions about their products, customers, and marketing strategies. On a day-to-day basis, a Market Research Analyst may perform the following tasks:

  1. Designing research projects: This involves determining the scope of the research, selecting appropriate research methods, and developing research questionnaires or surveys.

  2. Collecting data: Market Research Analysts gather data through various methods, including surveys, interviews, focus groups, and data analysis of existing databases or secondary sources.

  3. Analyzing data: They use statistical techniques and software to analyze the collected data, such as determining trends, patterns, and correlations. This helps them extract meaningful insights and draw conclusions from the data.

  4. Reporting findings: Market Research Analysts prepare reports and presentations summarizing their research findings, including actionable recommendations for business clients. They may present their findings to stakeholders, such as managers, executives, or clients.

  5. Monitoring market trends: Analysts stay up to date with market trends, industry news, and competitor activities. They may analyze industry reports, financial data, and consumer behavior to understand changes in the market and identify potential opportunities or threats.

  6. Collaborating with teams: Market Research Analysts often work closely with cross-functional teams, such as marketing, sales, and product development, to support their decision-making processes. They may provide data-driven insights and recommendations to help teams plan and execute marketing campaigns, develop products, or target specific customer segments.

  7. Conducting competitive analysis: Analysts research and analyze the competitive landscape to identify competitors' strategies, strengths, weaknesses, and market positioning. This information helps businesses understand their competitive advantages and improve their market positioning.

  8. Recommending strategies: Based on the research findings, analysts may offer recommendations for strategies to enhance marketing campaigns, target specific customer segments, improve products or services, or expand into new markets. These recommendations often aim to help businesses gain a competitive edge or increase sales.

Overall, a Market Research Analyst plays a crucial role in providing valuable insights and data to inform business decisions and strategies.

Market Research Analyst Job Description Examples

Market Research Analyst - Generation Ipsos Analyst Development...• Ipsos

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Ipsos is one of the world’s largest market research companies, present in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customer...

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Market Research Analyst• Citizens Bank


Market Research Analyst...

At Citizens, we value exceeding customer expectations, doing the right thing, thinking long-term and working together. Our goal is to be a top-performing organization known for its customer-centric culture, attitude of continuous improvement and excellent capabilities, as we help our customers, colleagues and communities reach their potential.Citizens i...

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Market Research Analyst• Drive Research

Want to work for a growing market research company? We need your help. We’re looking for a Research Analyst to join the Drive Research team to become a key player on our team.

You’ll be working directly with our team and our clients managing priority tasks for Drive Research. You’ll have your hands in everything, growing your professional skills and working as an “intrapreneur” to grow our... ...

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Market Research Analyst• J.D. Power

Title: Research Analyst

Location: Canada or US (Remote...

Reports to: Research Manager

The Role: You will support the cross functional study design for our customer satisfaction survey research based business. The primary duties of the Research Design team include working with the internal key stakeholders to develop new or revised survey content, to ensure that survey content meets J.D. Pow...

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