Marketing Manager Job Description Template

Job Brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field

What does Marketing Manager do?

A Marketing Manager's day-to-day activities may vary depending on the company and industry, but here are some common tasks they typically perform:

Developing marketing strategies: Marketing Managers are responsible for creating comprehensive marketing plans that align with the company's goals and objectives. This involves conducting market research, identifying target audiences, and setting marketing objectives.
Planning and implementing marketing campaigns: They oversee the execution of marketing campaigns across various channels like digital marketing, social media, advertising, email marketing, and direct mail. This includes creating and reviewing content, graphics, and other promotional materials.
Managing budgets: Marketing Managers are responsible for allocating and managing marketing budgets. They analyze the cost-effectiveness of different marketing activities and make budgetary decisions accordingly.
Analyzing marketing data: They collect and analyze data related to marketing performance, such as website traffic, social media engagement, conversion rates, and customer feedback. Based on this data, they identify trends and make recommendations for improving marketing efforts.
Collaborating with cross-functional teams: Marketing Managers work closely with other departments such as sales, product development, and customer service to ensure a consistent brand image and messaging. They also collaborate with external partners, agencies, and vendors.
Monitoring industry trends: They stay updated on industry trends, competitor activities, and changes in consumer behavior. This knowledge helps them identify opportunities for improvement or adaptation in marketing strategies.
Managing marketing staff: Marketing Managers often lead and supervise a team of marketing professionals. They assign tasks, provide guidance, conduct performance evaluations, and offer training or development opportunities.
Attending meetings and presentations: They participate in meetings with senior management, clients, or stakeholders to present marketing plans, report on performance, and discuss upcoming campaigns or initiatives.

Overall, Marketing Managers are responsible for driving the company's marketing efforts, ensuring brand consistency, and achieving marketing objectives.

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